Social media has made a huge impact on essentially every major industry across the world, and the business of travel and hospitality has reaped the rewards perhaps as well as any other commercial venture. Travel and tourism depends heavily on the use of word-of-mouth to spread opinions and recommendations, and social platforms such as Twitter and Facebook allow customers to easily share tips and suggestions, which can be enormously valuable when positive. Some 92 percent of consumers said that they trusted earned media, which includes recommendations from friends and family members, more than any other form of advertising.
Archives: June 2012
The solicitation emails are coming fast and furious in the U.S. as Romney and Obama race to raise funds. And now they can add a new dimension to their efforts – Twitter donations via Chirpify.
Not interested in political fundraising? Well it works for all kinds of fundraising, so if you’re a nonprofit (or anyone wanting to make or receive donations via Twitter) you’ll want to check this out too.
You’re sick of hearing about businesses trying to measure your online influence because they just don’t get it – neither those measuring it using lord knows what measurement criteria, nor those blindly paying for it and offering you free deodorant samples. You’re probably pretty resentful of the whole thing at this point and you refuse to buy in to it. We understand.
But you’ll want to reconsider that stance now because Kred just launched a rewards program that offers rewards you’ll actually want to those with targeted online influence. And they not only appear to have gotten the influence formula right, they’re entirely transparent about what’s involved.
It might sound counter-intuitive, but a new study of some of the top brands on Twitter shows that tweeting with fewer hashtags and sending your tweets when people are busy is part of an effective Twitter strategy.
Did you know that a recent survey showed that people are 25 percent more likely to buy a product that they would be proud to own if it has social media buttons next to it? Conversely, the same study revealed that users are 25 percent less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool.
Of course, this conflict presents something of a problem for brands. Used well, social media can empower businesses of all shapes and sizes, allowing them to reach vast audiences and shift huge amounts of product. Used poorly, and it’s going to have the exact opposite effect. Egg? Meet face.
Ever wonder what earth-shattering socio-economic information you could uncover by exploring what people around the world tweet about food? Yeah, neither have we. But some folks obviously have because they created an application called FoodMood. And it has some pretty lofty goals.
Do you love hearing new music first? If so, you’ll want to tune in to Twitter next week to catch Blur’s live performance of two brand new songs.
The only other way to get in on this “first” is to figure out which rooftop in London they’ll be singing them from (that’s the other cool “first” about this debut).