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Archives: July 2012

Olympic Officials To Spectators: Don’t Tweet, Unless You Have To

We’ve heard time and time again how effective the pairing between Twitter and sports events has been, but this is possibly the first time we’ve heard from sports organizers that fans shouldn’t tweet.
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What Happens When A Celebrity Retweets You? [INFOGRAPHIC]

It wasn’t until celebrities like Ashton Kutcher and Oprah decided to embrace Twitter that the 140 character network really took off. And celebrity influence on our favorite social networks hasn’t ebbed since.

The millions of followers, the massive influence and the high profile status of celebrities make them a powerful force on Twitter. So what happens when one of your tweets gets retweeted by a Twit-lebrity?
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The Psychology Of Social Networking [INFOGRAPHIC]

With 90 percent of U.S. internet users having signed up for at least one social network, and one out of every eight people on the planet active on Facebook, social media has come a long, long way in a very brief period of time.

Indeed, one in every five minutes online is now spent using these social channels, a figure that has more than doubled since 2007. In each and every minute, we generate some 694,980 Facebook status updates and write 532,080 tweets. And 80 percent of those posts are about our favourite person – ourselves.

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Is Google+ *Really* More Highly Rated Than Twitter And Facebook? [INFOGRAPHIC]

Recently we investigated findings from the 2012 American Customer Satisfaction Index (ACSI), which tracks a variety of economic sectors, industries, companies and government services, including social media, reporting scores on a scale of 0 to 100 in customer satisfaction.

This year, four new social channels made the ASCI shortlist, including Twitter, Facebook and Pinterest, to be judged alongside Facebook, which has been a mainstay in the index since 2010.

And your winner? That would be Google+, which rated higher than any other property in the entire social media sector.

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This Week On Twitter: The Social Travel Industry, The Twitter Olympics And Twitter vs Facebook

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at social media’s influence on the travel industry, news that the London Eye will become the Twitter sentiment gauge during the Olympics, thoughts on whether Twitter will ever be bigger than Facebook, a report from Twitter that you’ll soon be able to download ALL of your tweets and how Twitter hopes to become the “official narrator” of the Olympics.

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Olympics Opening Ceremony Triggers 9.66 Million Twitter Mentions [INFOGRAPHIC]

Did you watch the opening ceremony of the London Olympics? You’re in good company. The event had almost 27 million television viewers in the United Kingdom alone, and close to 10 million tweets on Twitter were written about the Games during the festivities.

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Does Apple Want To Buy A Slice Of Twitter?

Despite being the world’s most valuable company and making, arguably, the coolest and most desirable tech products on the planet, Apple’s been decidedly amateur when it comes to social media. iTunes aside, Apple doesn’t really do much on the major social platforms, and their attempt at building a network of their own, Ping, was a massive flop.

Apple’s always had a special relationship with Twitter, however, which makes this rumour that the Cupertino firm was – and perhaps still is – interested in buying a stake in our favourite micro-blogging network all the more juicy.

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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming.

This is especially true for marketing. Where do you begin?

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Kelcey Harrison Runs Cross-Country To Raise Lung Cancer Awareness And Funds

Did you know that Lung Cancer kills more people than breast, colon, liver, melanoma and kidney cancers combined?

Kelcey Harrison knows – she lost a good friend to the disease two years ago and is on a mission to raise awareness and money to help find a cure for this #1 cancer killer.

How does she plan to do this? She’s running from New York to San Francisco and she’ll be tweeting as she goes.
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No, That Picture Is Not You – Don’t Click That Link!

There’s a new and particularly nasty virus making the rounds on Twitter and more and more folks are falling for it.

Have you seen it? We bet you have – and we hope you didn’t click the link!
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