Browse AllTwitter August 2012 archives - AllTwitter

Twitter Suspends Romney Parody Account Just Before Speech

Mary C. Long — Fri, 31 Aug 2012 15:40:49 +0000

In a move that brings to mind Twitter’s recent suspension of Guy Adams (after he criticized Twitter advertiser NBC for its lackluster Olympics coverage), a Mitt Romney parody account, @MexicanMitt, was suspended last night – just before Romney gave his speech.

Where’s the similarity? #RomneyRyan2012 was a promoted trend last night – and promoted trends are not cheap.
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Social Media Jobs: Squarespace, Motive Interactive, TMG

Nadine Cheung — Fri, 31 Aug 2012 13:30:46 +0000

This week, Squarespace is hiring a content manager, while Motive Interactive needs a mobile ad manager. TMG is seeking a business technology editor, and the WCG Group is on the hunt for a senior manager of technology. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

Content Manager Squarespace (New York, NY)
Mobile Ad Manager Motive Interactive (San Diego, CA)
Business Technology Editor TMG (Washington, DC)
Senior Manager, Technology WCG Group (San Francisco, CA)
Social Media and Administrative Assistant Grand Communications (New York, NY)

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

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It’s #PositiveTwitterDay Today: Will You Participate?

Lauren Dugan — Fri, 31 Aug 2012 12:00:10 +0000

Did you know that today is #PositiveTwitterDay? In an effort to get a little camaraderie going on the 140-character network, a group of people are sending out messages of positivity in each tweet – and, like any online movement these days, a group of detractors are trolling.
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With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year

Lauren Dugan — Fri, 31 Aug 2012 10:00:08 +0000

Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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Facebook, Twitter Rated The Riskiest Social Media Sites For Brands [STUDY]

Shea Bennett — Fri, 31 Aug 2012 08:00:40 +0000

You’ve heard all about the good things that social media can do for your business – brand awareness, customer support, affordable marketing, boosting website traffic and driving sales – but what about the risks?

Platforms such as Twitter and Facebook empower companies to liaise with customers and engage prospects, but the open, transparent nature of these channels can leave firms vulnerable to public criticism that can quickly damage brand reputation.

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The 36 Rules Of Social Media [INFOGRAPHIC]

Shea Bennett — Fri, 31 Aug 2012 06:00:19 +0000

Everyone’s an influencer. The consumer is out for himself (not for you). Optimize content. It’s an organism, not a process. Think past vanity metrics (like followers). Update your Facebook Page… or delete it.

Good advice, right? As much as it frustrates marketers, the business of social media is as much an art as it is a science, but there are some tried and tested rules and guidelines that just work. And brands, new and old, need to pay attention.

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Talked About On Twitter: Tropical Storm Isaac

Mary C. Long — Thu, 30 Aug 2012 20:27:55 +0000

As thousands of people in Louisiana, Mississippi and Alabama are evacuating their homes, quite a few are taking a moment to post pics of their plight on Twitter.

Not even a tropical storm can stop Twitter – or to quote Twitter, “the tweets must flow.”

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Meatball, The Bear, Has More Twitter Followers Than You

Mary C. Long — Thu, 30 Aug 2012 18:52:40 +0000

We know followers don’t matter, but admit it – knowing that a BEAR has more followers than you irks you, doesn’t it? Just a little?

Well, in this post we share Meatball the Bear’s secrets to Twitter success!

They’re, um, not from the bear – they’re from us (didn’t want to disappoint you).

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Twitter’s New Interest Targeting Is Interesting, But Will It Work?

Mary C. Long — Thu, 30 Aug 2012 16:33:28 +0000

Twitter announced a new offering today: Interest targeting. And it’s . . . interesting.

Unlike Facebook, which focuses on clearly identified audience segments, Twitter has decided it will identify target audiences based on “interests.” This sounds great – but will it work?
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How Social Media, Mobile And Video Influence Apparel Purchases [INFOGRAPHIC]

Shea Bennett — Thu, 30 Aug 2012 14:00:51 +0000

Did you know that more than a quarter (26 percent) of shoppers use platforms such as Twitter and Facebook as a media source when researching apparel purchases?

That’s a pretty stocky number that ranks only behind online reviews (28 percent), speciality websites (42 percent), department store websites (43 percent) and the apparel brand’s own website (45 percent) – and already some way ahead of traditional media, such as TV, newspapers and magazines – amongst consumers.

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Twitter’s Washington Ad Sales Lead: “We Probably Have 15 Or 20 Advertisers Focused Solely On The Convention”

Lauren Dugan — Thu, 30 Aug 2012 12:00:45 +0000

Twitter is making a big splash in the political arena, from predicting election results to hosting Twitter town halls. And now the company has joined the ranks of newspapers, TV and radio as a prime source for political ads.
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Would You Place A 911 Call On Twitter?

Lauren Dugan — Thu, 30 Aug 2012 10:00:43 +0000

The Japanese government is considering taking steps to make Twitter and other social networks an official emergency call system.
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Twitter Co-Founder Biz Stone To Direct Short Film

Shea Bennett — Thu, 30 Aug 2012 08:00:16 +0000

Biz Stone, who co-founded Twitter alongside Jack Dorsey and Evan Williams, is one of a group of celebrities who are teaming up with multiple Academy Award-winning director Ron Howard (Cocoon, Apollo 13, A Beautiful Mind) to make a short film, reports the San Francisco Chronicle.

Stone, who left Twitter in June of last year, and began his career as a graphic artist, says that he was drawn to the project because it allows him to scratch a longtime “creative itch”.

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Twitter And Facebook Vs. Branded Communities – Which Is Better For Customer Support? [INFOGRAPHIC]

Shea Bennett — Thu, 30 Aug 2012 06:00:26 +0000

Cast your mind back, oh, five or ten years, to the days before social media had evolved into the behemoth we know and (mostly) love today.

Back then – in days of yore, as I like to call it – if you wanted online customer support from a brand you had to visit their website, find the contact page and send them an email. Brands that were ahead of their time – and prepared to do the moderation – installed feedback tools and, occasionally, support forums on their sites. Brave as they were, many of these attempts were folly, and plenty of businesses embraced the Get Satisfaction community customer support platform when it launched in 2007.

Fast forward to 2012. Now it’s all social, social, social. Where do most people go online when they’ve got a problem or complaint about a product? To the brand’s Facebook and Twitter pages, right? Wrong. At least according to Get Satisfaction.

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Klout’s Updated Stats Are Interesting, But Confusing

Mary C. Long — Wed, 29 Aug 2012 20:43:23 +0000

We told you about Klout’s new scoring mechanism a few weeks ago and mentioned they would soon be sharing new features and something called “moments.”

Well, we got to check out these new features today and they’re certainly interesting – but a bit confusing too.
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