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Archives: October 2012

How Often Should You Change Your Twitter Photo?

So you went to a wedding last weekend and someone took a fantastic shot of you that would be the perfect Twitter profile pic. But you just changed your photo last week… is it OK to change it again? Yes and no.
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How Frequently Should You Tweet? [STATS]

A lot has been said about social timing, from the optimal number of times to tweet per day, to the best time of day to tweet.

This study asks a new – and particularly effective – question to determine your best number of times to tweet per day: are your tweets getting retweets? And if not, should you tweet more or less?
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San Francisco Sweeps Detroit In 2012 World Series (And On Twitter, Too) [INFOGRAPHIC]

The San Francisco Giants have captured their second World Series in three years with their 4-3 win over the Detroit Tigers on Sunday cementing victory and a 4-0 series sweep.

Twitter, of course, was abuzz with all the action, where the Giants repeated their domination – more than 700,000 tweets were sent during the four games, with half of those including the #SFGiants hashtag.

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How Much Time And Money Do Small Businesses Spend On Social Media? [INFOGRAPHIC]

Did you know that 43 percent of small businesses dedicate six or more hours per week to social media, and that, in the past year, four times as many SMBs have increased their social media budget compared to those are spending less?

Facebook is still king – 90 percent of small businesses have a Facebook Page – but almost three-quarters (70 percent) use Twitter and one in five tweet several times a day.

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The Top 10 Most Popular Lists On Twitter

Lists are one of Twitter’s most powerful features, but they’re criminally underused – both by users, and Twitter themselves.

Indeed, with each new design update, Twitter seems to bury lists deeper and deeper into their platform (although they’re always accessible via your Profile page). However, they remain popular with Twitter veterans and power users, as they allow you to set up and follow specific subsets of users over any topic or theme that you choose. And when a list has been created, anyone can follow it, which means that all of us can benefit from any other user’s hard work.

But what are the most popular lists across all of Twitter?

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How Will Social Media Impact The Presidential Election? [INFOGRAPHIC]

Have you been tweeting about the US elections? If so, you’re part of the 39 percent of US adults who use social media to discuss politics. So how is all of this online political activity affecting the presidential elections?
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55% Of UK Firms Have Adapted Their Business Strategies To Become More Social [STUDY]

A new report from the Internet Advertising Bureau (IAB) and global marketing and technology agency, LBi, has revealed the extent to which companies in the United Kingdom have modified their business structure so that it better incorporates social media.

In the past 12 months, more than half (55 percent) of the firms polled said that their organisation had made changes to their business in order to become more social. However, less than one in five say that they are able to successfully record their return on investment (ROI) from these tools.

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39% Of US Adults Have Engaged In Political Activity On Facebook Or Twitter [STUDY]

Politics has permeated social media, from Twitter town halls to political parody accounts. But just how politically active are social media users?
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UK Seeing Average Of 3 Social Media-Based Arrests Per Day

If you’ve ever had a fight on Twitter (which we recommend you never, ever do), you know how tempting it can be to throw your hands up from your keyboard and take things offline. Maybe not in a “let’s take this outside”-type way, but more of a “I’m telling!”-type way.

Police in the UK are dealing with a whole country full of social media tattletales, it seems, and have been making, on average, three arrests per day based on complaints about social media abuse.
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The 3 Myths Of Social Media ROI [INFOGRAPHIC]

The benefits of social media are numerous, with the different platforms and channels each offering unique benefits and opportunities, provided you’re willing to put in the time and effort.

However, marketers still struggle to effectively measure their return on investment (ROI) on platforms such as Twitter and Faecbook, largely because they’re still attempting to calculate these results using traditional methods, or have become so dazzled by social metrics (Likes, followers) that they’ve lost sight of their original business goals.

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