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Archives: October 2012

Facebook, Twitter, Instagram, Pinterest – Is Social Media Turning Us Into Zombies? [INFOGRAPHIC]

Is social media turning us into zombies?

Perhaps. Certainly, some Facebook users can’t stop posting endless photos of their children, or are constantly checking in to any and everywhere that they go. It’s fair to say that there are people on Twitter who feel the need to share every single thought that enters their brains. And I think we all know one or two folks who love to document every event in their lives, no matter how (in)significant, with an Instagram-filtered photograph that is then eagerly submitted to their Pinterest board.

The benefits of social media are numerous and well documented, but, as in most of the good things in life, balance and moderation are not only recommended, but positively critical to long-term enjoyment and results. Moreover, if you’re writing tweets, making status updates and taking photographs of everything that happens in your life, are you really experiencing any of it at all?

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This Week On Twitter: Social Influence Wins Jobs, Twitter Better Than Facebook For PR, Traffic

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how your social media influence can improve your chances of landing a job, why Twitter is better than Facebook for PR, how Twitter drives the most traffic amongst the major social networks, why marketers should be targeting social moms and the six keys to standing out on Twitter.

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Where Can I Find Great Content To Tweet?

Here’s a question that most Twitter newbies will ask at least once in utter exasperation: how do people tweet so much? How do you find 10 great articles, 2 pictures, and 1 cool quote to share each and every single day? It’s impossible!

Well, of course it’s not impossible. Thousands of people are doing it. Want in on the secret to finding great content to tweet? Keep reading.
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Why The Digital You Matters [INFOGRAPHIC]

Did you know that almost half of the world’s internet users are now active on social media sites? One billion of us are using Facebook, Twitter, Google+ and/or LinkedIn, and the rapid growth in this global phenomenon is showing absolutely no signs of slowing down.

Indeed, the audience is getting younger and younger – some 82 percent of children have some kind of internet presence before the age of two – and your online identity has never been more important for getting into school, finding a job or simply meeting people.

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Social Media Jobs: Eye Corp Media, Doherty Enterprises, ITN Source

This week, Eye Corp Media is hiring a national sales executive, while Doherty Enterprises needs a director of marketing. ITN Source is seeking a sales executive, and MyPublisher is on the hunt for a project/production manager. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Japanese TV Ratings To Be Determined By Tweets

Twitter has long been heralded as the path to social TV, with hashtags infiltrating live TV broadcasts, Twitter-based voting on reality shows, and Twitter being used as the “second screen” during prime time.

And now, Twitter is being used to measure TV ratings. Think this’ll be the end of Nielsen?
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Twitter Partners With 2,000 Brands For Even More Expanded Tweets

Over the summer, Twitter announced that it would be working with select partners to create expanded tweets – tweets that display rich content, such as embedded videos or articles, when clicked on.

And now you have yet another reason to never, ever leave Twitter for your content needs: over 2,000 more brands and companies have signed on to offer expanded tweets.
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21% Of UK Twitter Users Tweet And Drive (And One In Five Tweet On The Toilet) [STUDY]

A new survey has revealed that almost two-thirds of social media users in the United Kingdom use Twitter at work, around half do so when watching television and more than a third tweet away in bed.

Fair enough, you might think. Nothing really wrong with any of that. One does what one can. But dig a little deeper into the study and the results become rather more alarming.

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Twitter Launches Gender Targeting For Promoted Products

Do you use any of Twitter’s suite of promoted products?

If you do then we have some good news – you can now target and push ads towards individuals on Twitter based on their gender, which will help your message reach the most relevant audience.

But Twitter doesn’t ask for our gender when we sign up, and it isn’t always obvious whether a user is male or female (often intentionally so), so how have they solved the problem of mistargeting ads?

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Pinterest Joins Facebook, Twitter And Instagram Amongst Top 50 Most-Visited Websites [STATS]

ComScore has released its list of the top fifty most-visited websites in the U.S. for September, and, for the first time, Pinterest has made an appearance, albeit barely.

Pinterest’s 25.3 million visitors in September was good enough for 50th place on the list, behind its more senior social media brethren MySpace (47th), Instagram (44th), Twitter (27th), LinkedIn (26th) and Facebook (4th).

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