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Archives: November 2012

Five Steps To Get Started On Twitter

As the new AllTwitter writer, I thought it would be appropriate to start off by sharing some of my top tips for people new to Twitter or those looking for a refresher course on the basics.

It’s been a little while since AllTwitter published Five Tips for Twitter Newbies, and at the rate social media refines and updates itself, it’s not too soon for an update.

Here are five easy steps to get started on Twitter. If you’re a long-time user, use the steps as an excuse to assess whether your Twitter M.O. needs tweaking.

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Good News Everyone! Twitter Contributed A Big Fat Zero To Black Friday Sales, Says IBM [STUDY]

Black Friday has come and gone and, by almost all accounts, it was a great success. Mobile traffic to retail websites grew by 67 percent – almost one quarter of all consumers used a mobile device to visit a retailer’s site – and mobile sales exceeded 16 percent, up from 9.8 percent in 2011.

Overall, Black Friday online sales grew by 20.7 percent on last year.

And Twitter’s contribution? Zip. Zilch. Nada. A big, fat zero percent.

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Mobile Social Consumer Trends 2012 [INFOGRAPHIC]

Society is more connected than ever before, and, subsequently (and certainly in the West), we have become increasingly reliant on immediacy, with smartphones and other mobile devices giving us 24/7, instant-access to the internet and social media platforms such as Twitter and Facebook.

Socially savvy businesses have been quick to catch on, particularly in the restaurant, food and hospitality space. But which brands are leading the way?

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Talked About On Twitter: #CyberMonday Domain Seizures

Were you able to take part in any of the Cyber Monday deals taking place all over the web today?

Hopefully you weren’t fooled into purchasing any counterfeit items! For although everyone knows a true Frey Wille can only be purchased in a boutique for thousands of dollars, knock-offs are tempting, aren’t they?

But have no fear, the government is here to protect you from yourself.

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When Apps Go Bad: Another Reason Not To Allow Any Old App Access To Your Twitter

When you click a link in spam direct messages, you put your Twitter at risk (of sending others the same spam direct messages). But you know this already because you read our previous post, so you don’t do that anymore.

And there’s another way you’re putting your Twitter – and your reputation – at risk: By allowing any ‘ol third party app access to your Twitter, just so you can sign in to various platforms with one click.

But what happens when apps go bad and start tweeting lies on from your account?

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The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Back in May we looked at a visual from Campalyst that presented a wealth of data on the top 250 internet retailers in social media – Facebook and Twitter led the way as the social networks of choice.

Fast-forward to the present, and Facebook and Twitter are still numero uno amongst internet retailers, commanding a 97 percent and 96 percent presence respectively. YouTube maintains its third place, being used by 90 percent of respondents, while still wet-behind-the-ears Pinterest has leap-frogged Google+.

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Welcome AllTwitter’s New Contributing Writer, Allison Stadd

AllTwitter is excited to introduce its newest team member: Twitterholic Allison Stadd.

Currently based out of Philadelphia, Allison is a freelance writer and blogger, and the editor of Uwishunu.com, Philadelphia’s official tourism blog. In addition, she works with small business owners on establishing and expanding their social media presence.

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From Viacom And Disney To Zynga And Google – The Social Business Power Rankings [INFOGRAPHIC]

Social media has revolutionised the business world, allowing companies of all shapes and sizes across almost every industry to reach vast audiences, raise brand awareness and drive website footfall and sales.

But which corporates are leading the way? Who heads the social business power rankings?

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Tweet Smarter, Not Harder [INFOGRAPHIC]

You’ve listened to the hype. You’ve read case study after case study. You’ve seen that little bird logo everywhere. And your brand could certainly use a little push. So, excitedly, you sign up for a Twitter profile for your business. And wait.

And wait. And wait. And nothing happens.

Does this sound familiar?

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This Week On Twitter: How Teachers Use Social Media, Top 20 Social Networks, Build Your Brand Online

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how teachers are using social media, the top 20 social networks, how to build your brand online, the mobile social photo explosion and how social sharing is expected to make a huge impact on Cyber Monday shopping.

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