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Archives: February 2013

Twitter API Limit Death Watch: Falcon Pro

Have you been following our Twitter API Limit Death Watch coverage here on AllTwitter?

Unfortunately, we’ve got another Twitter client to add to the list: Falcon Pro, a very popular Android Twitter app.

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64% Of Marketers Will Increase Social Ad Spend In 2013 [STUDY]

Almost two-thirds (64 percent) of U.S. advertisers will increase their spend on paid advertising on social media sites in 2013, details a new study.

The survey also revealed that 34 percent plan to spend the same amount this year, and just one in fifty (two percent) have said that they intend to decrease their overall social marketing budget.

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In This Social World, 71% Still Prefer Telephone Customer Support From Brands [INFOGRAPHIC]

Did you know that a recent study suggested that 62 percent of consumers have used social media for customer service?

That’s a pretty hefty number. Indeed, brands throughout the world have been turning to social media channels such as Twitter and Facebook in an effort to reduce their support load, cut costs and, ideally, deliver a better experience for customers. By 2020, it is expected that over 90 percent of companies will have integrated social media into their customer care.

What a shame, then, that so many of them are getting it wrong.

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Cardinals Not Allowed To Tweet During Conclave

A new Pope will be chosen to lead the Catholics of the world soon – and the powers that be do NOT want those making the decision to be influenced by Twitter.

Of the 117 Cardinals eligible to vote for a new Pope, nine of them are on the microblogging platform – but they won’t be tweeting during Conclave (the new Pope selection process). Their little red vests depend on it!

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Twitter Competitor App.net Goes ‘Freemium’

Remember when you had to get invited to gmail? It was THE email to have for a short period of time because of that little marketing gimmick. And then folks were given limitless invitations and snagging access wasn’t quite so special any more.

Well, App.net – or ADN as the cool kids call it – is now doing something similar, with the same goal in mind: ratcheting up its desirability and giving membership a boost.

But will it work?

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The Onion Apologizes For Vulgar Tweet About Nine-Year-Old

Did you catch the horrible tweet @TheOnion sent out during the Oscars last night about nine-year-old actress, Quvenzhané Wallis?

Someone tweeting from the mostly-hilarious satire site went rogue and called the little girl (brace yourselves) a c*nt. No joke.

Followers were NOT happy about it and The Onion has since apologized for the gaffe – but is it enough?

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The Top 20 Fast Food Brands In Social Media [INFOGRAPHIC]

With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less.

This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.

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The State Of Mobile Content Marketing [INFOGRAPHIC]

2013 promises to be the year of mobile marketing.

For the first time, brands and businesses are seeing mobile search outpace desktop search, and the ROI from mobile marketing efforts is higher than ever.

Indeed, mobile advertising is on track to pass $5 billion by 2015.

So what does this mean for content marketers? For one thing, it’s absolutely essential to stay tuned to consumer mobile behavior.

For example, a few key stats gleaned from the infographic below:

-There was a 300% increase in mobile open rates from October 2010 to October 2012
-Mobile doesn’t necessarily mean “on the go”; 51% of mobile users in the U.S. are at home on their phone, and 18% are at work
-Percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012

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Undergraduate Students And Technology [INFOGRAPHIC]

Here on AllTwitter, we’ve cited numerous studies and infographics that demonstrate how integral technology is in students’ lives.

Specifically for undergraduates, technology – most definitely including social media – is a critical part of learning, communication, and engagement.

Check out the infographic below for some interesting stats on the relationship between undergrads and tech.

A few that jumped out to us:

-86% of undergrads own a laptop
-76% of undergrads use Windows, vs. 21% Apple
-31% said that in 2012 they took a class completely online
-2012 saw an 18% increase over 2011 in students’ use of Twitter as an academic resource

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Now Verified On Twitter: Politico, Gerard Butler, UK Space Agency, The Clash, Burger King

This is a continuing series of posts that will highlight newly-verified brands, celebrities and persons of interest on Twitter.

Twitter verifies accounts to prove authenticity of identity. That is, the little blue verified badge is added to profiles that are at a high risk of impersonation to prove to other users that this person or brand is who they say they are. Occasionally Twitter makes a mistake, but, for the most part the system works, and the blue tick carries a lot of weight.

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