Archives: February 2013
A new Pope will be chosen to lead the Catholics of the world soon – and the powers that be do NOT want those making the decision to be influenced by Twitter.
Of the 117 Cardinals eligible to vote for a new Pope, nine of them are on the microblogging platform – but they won’t be tweeting during Conclave (the new Pope selection process). Their little red vests depend on it!
Remember when you had to get invited to gmail? It was THE email to have for a short period of time because of that little marketing gimmick. And then folks were given limitless invitations and snagging access wasn’t quite so special any more.
Well, App.net – or ADN as the cool kids call it – is now doing something similar, with the same goal in mind: ratcheting up its desirability and giving membership a boost.
But will it work?
Did you catch the horrible tweet @TheOnion sent out during the Oscars last night about nine-year-old actress, Quvenzhané Wallis?
Someone tweeting from the mostly-hilarious satire site went rogue and called the little girl (brace yourselves) a c*nt. No joke.
Followers were NOT happy about it and The Onion has since apologized for the gaffe – but is it enough?
2013 promises to be the year of mobile marketing.
For the first time, brands and businesses are seeing mobile search outpace desktop search, and the ROI from mobile marketing efforts is higher than ever.
So what does this mean for content marketers? For one thing, it’s absolutely essential to stay tuned to consumer mobile behavior.
For example, a few key stats gleaned from the infographic below:
-There was a 300% increase in mobile open rates from October 2010 to October 2012
-Mobile doesn’t necessarily mean “on the go”; 51% of mobile users in the U.S. are at home on their phone, and 18% are at work
-Percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012
Specifically for undergraduates, technology – most definitely including social media – is a critical part of learning, communication, and engagement.
Check out the infographic below for some interesting stats on the relationship between undergrads and tech.
A few that jumped out to us:
-86% of undergrads own a laptop
-76% of undergrads use Windows, vs. 21% Apple
-31% said that in 2012 they took a class completely online
-2012 saw an 18% increase over 2011 in students’ use of Twitter as an academic resource
This is a continuing series of posts that will highlight newly-verified brands, celebrities and persons of interest on Twitter.
Twitter verifies accounts to prove authenticity of identity. That is, the little blue verified badge is added to profiles that are at a high risk of impersonation to prove to other users that this person or brand is who they say they are. Occasionally Twitter makes a mistake, but, for the most part the system works, and the blue tick carries a lot of weight.