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Archives: February 2013

Twitter At The Oscars: 8.9 Million Tweets, 85,300 Tweets Per Minute Peak [INFOGRAPHIC]

Last night the best and brightest of Hollywood gathered for the 85th Academy Awards, with Argo winning Best Picture, Ang Lee being named Best Director, Daniel Day-Lewis winning Best Actor and Jennifer Lawrence winning Best Actress. Christoph Waltz (Best Support Actor) and Anne Hathaway (Best Support Actress) rounded out the big wins.

And Twitter had its own party, too. All-told, some 8.9 million tweets were sent and received about the Oscars, with 2.1 million written during the red carpet alone.

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This Week On Twitter: Influence Of Social Media, Download Twitter Archive, Tweetable Is Now A Word

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes five reasons why social media is so influential, how to download your Twitter archive (and see your very first tweet), news that ‘Tweetable’ has been added to the Oxford Dictionary, a look at the aftermath of this week’s @BurgerKing hack and how to turbo-charge your Twitter efforts using SEO.

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5 Tricks That Will Make Your Tweets Mobile-Friendly

Twitter was born of the mobile phone. Back when Jack & co. were developing what was then known as “Twttr”, they thought long and hard about how to make the product work best on our phones.

A lot’s change in the digital world since 2006, including “Twttr” being reborn as Twitter and revolutionizing how we communicate. We’ve also witnessed the smartphone boom and the introduction of the tablet – so mobile is more important now than ever before. All this change only emphasizes how important it is for businesses and individuals to understand how their tweets and profiles are being viewed on mobile devices.

If you’ve never really thought about how your tweets look on your customers’ phones, no fear: we’ve got you covered. Here are 5 ways that you can optimize your profile, your tweets, and your whole Twitter presence for mobile.
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Twitter Careers: New Jobs Posted This Week

This continues our series highlighting new positions posted at Twitter each week. Check out past listings here.

This week, Twitter added 25 new jobs to its career page.

And here they are:

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Twitter Is Helping You Live-Tweet With Oscars Stars

Plan to watch the Oscars this Sunday? As is often the case with anything on TV these days, Twitter has you covered.

So if you want behind-the-scenes access to the stars, be sure to have your smartphone handy! (Or your dumbphone, whichever you prefer.)

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‘Tweetable’ Added To Oxford Dictionary [INFOGRAPHIC]

Social media lingo is hard to avoid. Telling people to “friend” you on Facebook is pretty common these days – so is “liking” something online. And lately, we’re seeing #hashtags pop up everywhere. Many people still don’t know what they’re used for, but they see them.

The latest sign of the times? Defining something as a “tweetable moment.” WE know what that means, of course – and now your Nana can know too, thanks to Oxford Dictionary.

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Social Media Jobs: PopCap Games, DoubleDown Interactive, WNBC

This week, PopCap Games is hiring a senior software engineer for iOS/Android, and DoubleDown Interactive needs a software developer. Meanwhile, WNBC needs a weekend web evening editor, and the National Council of La Raza is on the hunt for a digital coordinator. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

What Is The Most Influential Day In The History Of The World? Twitter Weighs In

Each month, The Atlantic poses a “Big Question” to a variety of experts and public figures.

The answers, and the questions themselves, are often fascinating. Especially this month.

The question: “What day most changed the course of history?”

As befitting a modern media outlet, The Atlantic also turned to Twitter to let influencers weigh in.

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OMG: Getting Inside The Millennial Mind [INFOGRAPHIC]

As we shared in late September, according to a study done by the Pew Research Center for the People & The Press, “for American adults under 30, social media has far surpassed newspapers and has equaled TV as a primary source of daily news.”

The millennial demographic is definitely intriguing when it comes to studying online behavior. Delve a little deeper with this infographic created by Scarborough Research.

Some key insights:

-33% of millennials agree that they’re among the first of their friends and colleagues to try new technology products
-34% of millennials say that going online is one of their favorite things to do in their free time
-69% of millennials agree they consider themselves to be very sociable

Check out the full infographic, below.

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Aftermath Of @BurgerKing Twitter Hack: 30,000 New Followers, Conversations Up 300%, 450,000 Tweets

On Monday the official Burger King Twitter account was hacked, with the anonymous exploiters cheekily changing BK’s header photo and logo to that of McDonald’s, claiming that the company had been acquired by its great rival. They also posted a number of tweets, many of which were decidedly unsavoury.

The social reaction was immediate, and immense. The tweets flowed. And flowed. And flowed.

Eventually, the @BurgerKing profile was suspended, and Twitter restored access to the rightful owners. But, all in all, a total disaster for Burger King, right?

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