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Archives: April 2013

Show Jaded Customers Some Twitter Love If You Want To Beat The Competition

Did you know that customers are desperately seeking your love, but they’re hesitant because they’ve been hurt so many times before? Stop rolling your eyes, it’s true!

Customers have been jaded by rotten customer service (or the complete absence of it) and would leave their current providers in a heartbeat if you stepped up to the plate. Don’t believe us? Check this out.

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Watch Out Foursquare, Twitter Is About To Steal Your Worm

If you haven’t noticed, Twitter is slowly but surely taking over online, adding video and music to its already wildly popular service and attracting new users (their product) and advertisers (their pay day) in droves.

And just when you thought they were full to the brim with new business, the greedy little bird comes back out for more – and this time it appears they plan to target Foursquare’s worm.

How so? Well, Twitter is rumored to be working on local tweet discovery and once they’ve nailed THAT (and they will), how long till they start offering this service (with offers targeting local tweeters) to their advertisers? And that’s the EXACT value proposition Foursquare peddles.

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Taxpayers Spout Off On Twitter [INFOGRAPHIC]

Tax time is stressful for most people – and when people are stressed these days, they vent on social media.

And even though we warned you that the IRS may be searching for tax cheats on Twitter, there was a LOT of tax chatter on the microblogging platform.

So what do you think most people had to say about the process? Happy, sad, hungry?

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Social Media Jobs: McMurry/TMG, Context Partners, Play Games24x7

This week, McMurry/TMG is hiring a marketing services manager, as well as a digital media intern and a video intern. Meanwhile, Context Partners needs a community strategist, and Play Games24x7 is on the hunt for a marketing lead for its social casino group. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Nestivity Presents The 25 Most Engaged Brands On Twitter

One of the most important guiding principles of Twitter, especially for brand community managers, is that follower count does not equate with engagement level.

A million Twitter followers does not an engaged brand make. In fact, more than 73% of tweets directed to the top retail brands on Twitter go unanswered.

To that end, social media startup Nestivity just released a list of the top 25 most engaged brands on Twitter, examining how they achieve that connection to fans and followers, and how other companies can follow their lead.

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AllTwitterLister: 6 Twitter Lists To Subscribe To

Twitter lists are one of the most powerful features of Twitter, enabling users to slice and dice the thousands of people they follow into digestible mini-directories.

You can create your own lists – either public or private – or capitalize on other tweeps’ listwork and follow a list they’ve made. Twitter lists are under-utilized in general, but specifically so in terms of finding and following others’ well-curated lists that could save you time in your Twitter reading and help you form new contacts and leads.

So we’ve launched a new AllTwitter post series called AllTwitterLister, highlighting notable Twitter lists that are worth your click of the “subscribe” button.

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How Are SEO Agencies Using Twitter? [INFOGRAPHIC]

Did you know that 95 percent of UK search engine optimisation (SEO) agencies have a Twitter account, but more than half (53 percent) send less than 10 tweets per month?

85 percent of these SEO firms are active on Facebook and LinkedIn respectively, and 63 percent have a presence on Google+. Collectively, 68 percent of these organisations publish four or more posts on their blog every month, and 81 percent offer social media as a service.

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How Are Businesses Using Social Media? [INFOGRAPHIC]

Did you know that almost one-quarter (22.5 percent) of all time spent online is used for social networking?

This, of course, presents a huge financial and marketing opportunity for businesses of all shapes and sizes across almost every industry worldwide. Indeed, global social commerce revenues are expected to reach an estimated $30 billion by 2015.

So how are brands capitalising on this social smorgasbord?

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Novice News Anchor’s Swearing Slip-Up Creates Twitter Celebrity [VIDEO]

Have you heard of A.J. Clemente? If you haven’t yet, you will!┬áThis novice news anchor is making a name for himself on Twitter and (now) on TV, but not because he’s an ace reporter.

His on-air debute as a news anchor included a swearing slip-up of epic proportions.

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Breaking! PeopleBrowsr Reaches Firehose Settlement With Twitter

You’ll remember lots of third party developers have been ticked at Twitter lately, because they’ve had to close up shop due to changes to Twitter’s API that restricted their access.

PeopleBrowsr, the folks behind Kred (and others), is one of those developers – but it hasn’t closed up shop. Far from it. It has been battling Twitter since late last year to retain its coveted access to Twitter’s firehose.

And today, they’ve announced a settlement with Twitter.

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