By Lauren Dugan on November 30, 2013 10:00 AM
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It’s Black Friday, and around the U.S. shoppers are, inevitably, going crazy over bargains.
But which products are they most excited about, and where, and who’s driving the conversation?
Lady Gaga has been ousted by both Justin Bieber and Twitter’s current top account Katy Perry.
That said, her 40.5 million Twitter followers are nothing to sniff at – especially because it turns out, according to data from Statista, that Lady Gaga was the most-followed Twitter user for two and a half years.
Check out Statista’s timeline below of the most followed Twitter users since Ashton Kutcher hit the 1 million mark in April 2009.
Moms have long been a key demographic in the social media space for brands and marketers, and one new survey have unveiled some particularly interesting stats about the behaviour of this group in the modern world, notably amongst millennials.
Picture the scene. You’re happily married. Then, one day, you’re not, going through a messy divorce. Years later, you find out that your wife was an early, secret investor in Twitter. A fact that she hid from you. Now, post Twitter IPO, that investment is worth tens of millions.
What do you do?
Location, location, location. These are the all-important 3 L’s of real estate marketing. But on Twitter, it’s all about the 3 E’s.
Engagement, engagement, engagement.
Without engagement, your tweets are just out there, in the wilderness, naked and alone. You need a reaction from your audience. And it needs to be actual, valuable engagement – engagement for engagement’s sake is not much better than no engagement at all. Anybody can generate a strong reaction to something as trite as “Share this if you love your grandma!”, but what is it actually going to do for your brand?
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