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Archives: November 2013

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?

Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?

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Twitter Has Black Friday Fever [INFOGRAPHIC]

Twitter Has Black Friday Fever [INFOGRAPHIC]

It’s Black Friday, and around the U.S. shoppers are, inevitably, going crazy over bargains.

But which products are they most excited about, and where, and who’s driving the conversation?

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Social Media Jobs: NYC Social, McMurry/TMG, Moontoast

This week, NYC Social is hiring a program manager for sports, and McMurry/TMG needs a digital content specialist. Meanwhile, Moontoast is on the hunt for a Chicago sales director and a New York sales director. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

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Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Social Media In The Workplace [INFOGRAPHIC]

Social Media In The Workplace [INFOGRAPHIC]

Does your company have a social media policy?

Roythornes second annual survey of how UK businesses are using social media has revealed that almost two-thirds (63.4 percent) do have policy in place for the use of platforms such as Twitter and Facebook in the office, but just one-third (32.5 percent) actively monitor how staff use these channels.

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Lady Gaga Was Twitter’s Longest Reigning Leader [STATS]

Lady Gaga Was Twitter's Longest Reigning Leader

Lady Gaga has been ousted by both Justin Bieber and Twitter’s current top account Katy Perry.

That said, her 40.5 million Twitter followers are nothing to sniff at – especially because it turns out, according to data from Statista, that Lady Gaga was the most-followed Twitter user for two and a half years.

Check out Statista’s timeline below of the most followed Twitter users since Ashton Kutcher hit the 1 million mark in April 2009.

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The Modern Mom: Social Media, Avoiding Ads And (Gosh) Bedroom Habits [INFOGRAPHIC]

The Modern Mom: Social Media, Avoiding Ads And (Gosh) Bedroom Habits [INFOGRAPHIC]

Moms have long been a key demographic in the social media space for brands and marketers, and one new survey have unveiled some particularly interesting stats about the behaviour of this group in the modern world, notably amongst millennials.

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The Evolution Of Social Media (2008-2013) [INFOGRAPHIC]

The Evolution Of Social Media (2008-2013) [INFOGRAPHIC]

Earlier today we took a (somewhat cheeky) look at the history of social media, as told by some of the key social networks we’ve seen arrive (and, in a few cases, depart) over the past decade.

But, really, social media as we know it today has only really come to be a force in the last five years or so, with the period from 2008 until the present day effectively changing everything we thought we knew about online communication, brand messaging and marketing.

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A Brief History Of 7 Social Networks (And How They Used To Look) [PHOTOS]

A Brief History Of 7 Social Networks (And How They Used To Look) [PHOTOS]

Hey, remember Friendster?

No? USENET, IRC, CompuServe, email and everything else that came before it aside, Friendster is generally considered the pioneer of modern social networking. Launching back in 2002, before even MySpace, Friendster became one of the first social networks to acquire one than one million users, reaching more than 100 million by 2008. And then, just like that, it all went a bit pear-shaped.

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New York Man Sues Former Wife Over Secret Twitter Stock Worth Millions

New York Man Sues Former Wife Over Secret Twitter Stock Worth Millions

Picture the scene. You’re happily married. Then, one day, you’re not, going through a messy divorce. Years later, you find out that your wife was an early, secret investor in Twitter. A fact that she hid from you. Now, post Twitter IPO, that investment is worth tens of millions.

What do you do?

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5 Quick Tips To Boost Engagement On Twitter

5 Quick Tips To Boost Engagement On Twitter

Location, location, location. These are the all-important 3 L’s of real estate marketing. But on Twitter, it’s all about the 3 E’s.

Engagement, engagement, engagement.

Without engagement, your tweets are just out there, in the wilderness, naked and alone. You need a reaction from your audience. And it needs to be actual, valuable engagement – engagement for engagement’s sake is not much better than no engagement at all. Anybody can generate a strong reaction to something as trite as “Share this if you love your grandma!”, but what is it actually going to do for your brand?

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