Archives: February 2014
What are your digital marketing goals for 2014?
According to a recent study, 41 percent of business to business (B2B) marketers cite lead generation as their top priority, ahead of driving sales and improving brand awareness. Conversely, sales is numero uno amongst business to consumer (B2C) marketers, ahead of raising awareness and generating leads.
Liar, liar, pants on fire. If you’re thinking about spreading misinformation on Twitter, think again: researchers are building a Twitter lie detector to catch unsavory types in their 140 character lies.
So you want more engagement on Twitter?
Well, first you need to engage. Start by promoting the content of others. Try to be the first to break the news, and be sure to infuse personality into your profile. Ask for retweets (seems crass, but it works), making sure you leave enough space for others to comment.
The 2014 Sochi Winter Olympic Games came to a stunning conclusion on Sunday with a breathtaking closing ceremony at Fisht Stadium. While never quite reaching the heights of the 2012 Summer Olympics in London, Sochi has generated huge levels of buzz on Twitter over the past two weeks, with ice hockey in particular producing some heavy tweets per minute (TPM) turnover.
Did you know your Twitter behavior falls into one of six categories, depending on how you tweet?
A new study from the Pew Research Centre and the Social Media Research Foundation suggests that conversations on Twitter take distinct shape depending on how people reply to and interact with one another – and that most conversations can be categorized into one of six types.