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Archives: March 2014

The Countries That Block Twitter, Facebook And YouTube [MAP]

The Countries That Block Twitter, Facebook And YouTube [MAP]

The turmoil in Turkey and the government’s subsequent blocking of social media sites – including the recent banning of and legal battle with Twitter – highlights just how powerful social media can be in times of unrest.

And Turkey isn’t the only country to block social media – there are at least six other countries right now that are blocking Twitter, Facebook or YouTube.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

One in five job seekers would refuse to work for an employer who didn’t allow them to access social media sites such as Twitter and Facebook in the workplace, and a quarter of college students say that use of these channels in the office will be a key factor in their decision to accept an employer’s offer.

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Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer.

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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the globe.

But how are brands using Twitter effectively to promote their products and services, and what sorts of challenges are they facing?

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This Week On Twitter: Twitter Beats Email For Support, Most New Accounts Never Tweet, Twitter TV

This Week On Twitter: Twitter Beats Email For Support, Most New Accounts Never Tweet, Twitter TV

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that brands respond to customer support enquiries on Twitter 8 times faster than on email, figures that show just 40 percent of new Twitter accounts actually send a tweet, a look at how Twitter is dominating the second screen, a study that shows how just one in four marketers have advertised on Twitter and why Twitter might soon be showing ‘views’ in your tweets.

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The Secret To Success On Twitter: SMART Goals

smart goals twitter

“I want more Twitter followers!”

Does your Twitter goal sound something like this? Or maybe it’s “I want to be more influential on Twitter,” or “I want to sell stuff via Twitter.”

If you’re having trouble achieving your goals, and if they sound something like the examples above, there’s a reason: your goals are hazy. They’re only half-defined. And although you might think that “more followers” is a pretty OK goal, it’s not.

But rest assured, there is a way to set Twitter goals that will be successful. They just have to be SMART.
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Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Four in five brands use Twitter as a tool to increase awareness of their products and services, with less than one quarter implementing the platform to drive sales, reveals a new study.

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Social Media Jobs: Zindagi Games, ARSCO Consulting, Healthcasts

This week, Zindagi Games is hiring a product manager, as well as a data analyst. Meanwhile ARSCO Consulting needs a digital media account executive, and Healthcasts is on the hunt for a marketing associate/campaign manager. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

zindagi130

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

10 Ways Businesses Can Fail Spectacularly At Twitter

10 Ways Businesses Can Fail Spectacularly At Twitter

It can be difficult to know your social media strategy is truly adding value or whether it’s working at all. However, you should have no trouble knowing when your Twitter account is actively working against you.

Each of these companies had a flawed understanding of how the Twittersphere operates and were forced into defensive mode to salvage the brand when a Tweet backfired. Learn from their experiences and think twice before you tweet.

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