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Archives: April 2014

Brand Engagement: Instagram Defeating Twitter & Facebook

Brand Engagement: Instagram Defeating Twitter & Facebook

Do users on social networks actually engage with branded content? That’s what Forrester set out to examine with a new study. They looked at 3 million user interactions and 2,500 brands and found that “…people don’t engage with branded with social very often.”

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Twitter’s Stock Hit An All-Time Low Today – Here’s Why [STATS]

Twitter's Stock Hit An All-Time Low Today - Here's Why [STATS]

Twitter’s stock reached an all-time low today after an earnings report yesterday that beat analyst expectations across the board except for where it really mattered: monthly active users (MAUs).

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Millennials Tweet About Brands When Rewarded

Millennials Tweet About Brands When Rewarded

Representing $600 billion in annual spending power, the “Millennial Market” is the golden ring for retailers.

But how can one harness this awesome power? Well, much like everyone else, these Milliennial creatures apparently respond well to rewards – very well actually, according to a new study from PunchTab!

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Web, Mobile, Email, Apps, Social Media – Your Digital Marketing Road Map [INFOGRAPHIC]

Web, Mobile, Email, Apps, Social Media - Your Digital Marketing Road Map [INFOGRAPHIC]

So you’ve got some products and services that are going to change the world.

Brilliant. Now, you need a website. That’s your online identity, after all. It has to be mobile-friendly, of course, and you might want to think about an app.

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The Surprising Words That Get Content Shared On Social Media [INFOGRAPHIC]

The Surprising Words That Get Content Shared On Social Media [INFOGRAPHIC]

What connects “free”, “help”, “check out”, “you” and “please”?

They’re all great words to use on Twitter if you want to get more retweets.

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What Does Your Twitter Selfie Say About Your Mood? [STUDY]

What Does Your Twitter Selfie Say About Your Mood? [STUDY]

Is your selfie a window to your soul? A team of researchers want to find out.

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Twitter Q1 Earnings: $250M Revenue, $0.00 EPS, 255 Million Monthly Active Users [STATS]

Twitter Q1 Earnings: $250M Revenue, $0.00 EPS, 255 Million Monthly Active Users [STATS]

Twitter has just reported on its Q1 2014 financial earnings and the numbers have beaten Wall Street estimations almost across the board, except, it appears, where it really mattered: that all-important monthly active users (MAU) number.

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How To Get More Relevant, Quality Twitter Followers [INFOGRAPHIC]

How To Get More Relevant, Quality Twitter Followers [INFOGRAPHIC]

Since it first opened its doors way back when, almost everybody using Twitter has been obsessed with the answer to one question: how can I get more followers?

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Twitter Doesn’t Increase TV Viewers, Says NBC

Twitter Doesn't Increase TV Viewers, Says NBC

Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.

Problem: it isn’t working. At least not according to one NBC executive.

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Twitter Earnings Report: All That Really Matters Is The Active User Number

Twitter Earnings Report: All That Really Matters Is The Active User Number

Twitter will release its Q1 2014 earnings report after the closing bell today (Tuesday), and while the market will be looking for growth in revenue, a strong earnings per share (EPS) number and a boost in ad sales, only one metric really matters: monthly active users (MAU).

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