If you’re not paying attention to your mobile Twitter followers, you’re missing out on a huge opportunity.
Archives: May 2014
Chris Fry has stepped down from his role as senior vice president of engineering at Twitter, switching immediately to a purely advisory role with the company.
Twitter’s stock has enjoyed a little bit of an uptick this week, jumping 11 percent on Wednesday after a much-needed buy upgrade from Nomura.
However, share prices are still down some 45 percent this year and Twitter still needs to convince a skeptical investor market that it’s a good bet for the future, particularly when compared to its great rival, Facebook.
Today’s small businesses have it tough when competing with bigger firms. Whether it’s retail or services or something in between, a small business must have a solid marketing strategy in place to help build a relationship with their customer. Fortunately, a new interactive guide from the fine folks at Twitter is here to help a business build that strategy – no matter what level of understanding they’re at.
The internet. It’s pretty huge.
How big? Google has indexed over 200 terabytes of the world’s data, and that heady number represents just a fraction of the total web.
Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and easy to navigate analytics that reveal the impact of their advertising spend.
But Twitter’s analytics has only scratched the surface of what B2B marketers really need to effectively measure return on investment (ROI) of both organic and paid Twitter usage. While 85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective. I’d go on to speculate that every one of the 1,200+ people who were surveyed have different opinions about what “effective” means in terms of Twitter usage and ROI. There’s clearly a disconnect, where B2B marketers feel they should be using Twitter—but don’t understand why.
Twitter’s (TWTR) stock rallied 11 percent yesterday to close at $33.77 in New York after Nomura Securities upgraded the company to a buy.
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