AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

The Benefits And Opportunities Of Digital Personalization For Marketers [INFOGRAPHIC]

The age of big data has raised the bar for customer interactions with brands.

When you’re shopping online, you’d like the company to know what you’ve ordered in the past and suggest similar items, right? And when you make a purchase from a website, whether it’s dinner delivery or an iPad, don’t you appreciate a thank you email, a coupon for your next buy, or another special touch?

What about if you sign up for a new startup’s service and you get a tweet or email from its founder? Doesn’t that make you feel extra jazzed about the brand?

It’s all about personalization these days (hence the huge import of Twitter customer service), and digital marketers must be sure to do their part.

The below infographic from Pardot examines where we are with digital personalization – the benefits of devoting resources to it, the opportunities to connect with consumers, and the status of digital marketers implementing personalization tactics today.

(Infographic via Pardot)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!