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Do You Know, Or Do You 'No'?

Nobody can tell you what to do. And for the record: that includes me.

My article yesterday triggered a lot of reaction. Mostly positive, but some people were upset and others reacted in a hostile manner.

The thing is, I’m not telling you what to do – I’m trying to help you not do the wrong things.

And yes: ‘wrong things’ is a relative term. And you may not care whether what your followers think about you on Twitter (several readers made that very clear). But for some people this stuff does matter (brands in particular), and they’re hurting themselves, and their prospects, when their behaviour isn’t optimal. Or at least consistent.

In all aspects of life there are better ways to perform specific functions. And there is nearly always a certain type of style or attitude that is more beneficial than another – or in some cases, everything else. It can never hurt to know these things. The information alone has tremendous value, as it then empowers you to make a decision. It’s fine if you decide you still don’t care, but there’s an important distinction between not caring and knowing, and not caring and being blissfully unaware.

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