AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

If you’re going to invest time and resources in social media, you need to figure out a way to measure your return on investment.

It can be frustrating process. The ROI of social media is hard to quantify, and there’s no one-size-fits-all methodology that will please everybody. So how do you measure success?

This visual from ExactTarget proposes five steps:

1. Ensure your social strategy is lead with measurable objectives
2. Measure reach and share
3. Measure conversions and sales
4. Track and measure all leads
5. Measure your cost savings

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

(Source: ExactTarget.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!