AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

If you’re going to invest time and resources in social media, you need to figure out a way to measure your return on investment.

It can be frustrating process. The ROI of social media is hard to quantify, and there’s no one-size-fits-all methodology that will please everybody. So how do you measure success?

This visual from ExactTarget proposes five steps:

1. Ensure your social strategy is lead with measurable objectives
2. Measure reach and share
3. Measure conversions and sales
4. Track and measure all leads
5. Measure your cost savings

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

(Source: ExactTarget.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!