As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?
If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.
Google Think Insights and Advertising Age polled U.S. agency and marketing executives about their favoured methodologies for measuring engagement levels and found that 85.7 percent of respondents cited interaction rate as their top metric. Reaching influencers (82.9 percent), driving traffic to retail locations or the brand website (80 percent), sales/ROI (80 percent) and cost per engagement (77.1 percent) also featured strongly in the survey.
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