AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?

If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.

Google Think Insights and Advertising Age polled U.S. agency and marketing executives about their favoured methodologies for measuring engagement levels and found that 85.7 percent of respondents cited interaction rate as their top metric. Reaching influencers (82.9 percent), driving traffic to retail locations or the brand website (80 percent), sales/ROI (80 percent) and cost per engagement (77.1 percent) also featured strongly in the survey.

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

(Source: eMarketer. ROI image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!