Earlier this year, Facebook poached Twitter’s most iconic marker, the hashtag.
The trending topics section, styled similarly to Twitter’s trends box, is being tested for select users:
The Wall Street Journal reports,
“Like Twitter, Facebook’s trending section will reflect popular hashtags and topics that are generating a lot of conversation. For example, Facebook’s algorithm would group all public conversations mentioning #MLK and “Martin Luther,” under one topic in the trending section, such as ‘Martin Luther King, Jr.’”
From a user experience standpoint, Facebook trending topics would be a useful portal for news and hot cultural intel. But from a business standpoint, the feature is a definite threat to Twitter in terms of making a play for advertisers’ dollars and owning the real-time news space (which Twitter has solidly claimed since its inception).
What do you think about Facebook possibly implementing a trending topics section in your news feed?
- Twitter Rated #1 Best Place To Work In Tech (And Second Amongst All Companies) [REPORT]
- Twitter Puts Out New Dumbed-Down, Salesy App Store Screenshots
- Twitter Partners With Pitney Bowes To Improve Location Intelligence In Tweets
- Twitter Amps Up Its Developing Market Offline Availability With A Myriad Group Partnership