The graphic includes key stats, target markets, audiences, the time commitment for each network, a general overview designed to help you figure out which networks are best for you and why.
As for Twitter, the infographic cleverly calls it a “party line phone” and purports that Twitter takes 2+ hours of your time per week. That’s the same as Facebook in the infographic, but more than the time recommended to be spent on Pinterest, YouTube, Google+ and LinkedIn.
I definitely spend way more than 2 hours per week on Twitter, but that’s because I make my living in social media. Although judging by the quantity of people I see scrolling through their Twitter feeds on the subway, in line, and walking down the street, I’d guess a lot of people spend a lot more than 2 hours per week tweeting or reading tweets.
It’s also interesting that the infographic categorizes Twitter as good for finding new customers, versus Facebook being a good tool for current customers. I think every major social network can be utilized for lead generation, but I don’t know if I’d categorically define Twitter as better for it than Facebook. It definitely depends on whether you’re spending or not, and your content strategy on each network.
Interested in 9Clouds’ field guide book? Check it out at 9Clouds.com.
- Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]