Yes, we know the number of followers you have doesn’t tell the full story and is actually pretty meaningless if they aren’t real followers engaging in “authentic” conversations with you/your brand and blah blah blah – BUT, we also know this number still matters to you. Deep down, it does.

So you’ll be delighted to learn that Twitter just released a case study showing how you can help your follower count explode. And the best part? It’s a pretty simple “to do.”

Twitter shares a case study detailing @urbandictionary’s ability to dramatically up its follower count by doing one simple thing: Adding a Follow Button on its website.

Since implementing the Follow Button, on average the @urbandictionary account is seeing a 6.5x increase in new follows every day. In the weeks after their implementation, the @urbandictionary account began seeing an average of 570 follows a day, and gaining up to as many as 1,220 follows on certain days.

Below is a graph illustrating the growth in follows for the @urbandictionary account over the past three months.

Want to add a Follow Button to your website? According to Twitter, it’s “easy to implement, and requires adding just a few lines of HTML and JavaScript to your pages. To get started today, please check out the documentation here.”

Do you already have a Follow Button on your website and have you noticed similar results?

(Tips and tricks image from Shutterstock)