Earlier today we reported on data from the 2012 Global Social Media Check-Up, which saw Twitter emerge as the number one social network in use amongst companies in the Fortune Global 100, with some 82 percent of the world’s biggest firms across the U.S., Europe, Asia-Pacific and Latin America using the micro-blogging channel.
This put Twitter ahead of second-placed YouTube, Facebook, Google+ and Pinterest, with each company in the index receiving, on average, 55,970 mentions on Twitter in February alone.
Additional findings from the study, which was conducted by public relations and communications firm Burson-Marsteller, can be found in the infographic below.
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]
- Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]
- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]