Social media has made it incredibly easy for communities of all shapes and sizes to rally around common goals, respond to emergencies and raise awareness of – and funds for – causes, and nonprofits and charitable foundations have tapped into this modern phenomenon as effectively as any other industry.
Glasspockets discovered that 522 of 1,153 surveyed foundations use social media, with 40 percent active on Twitter and 65 percent on Facebook. 61 percent have found social media to be very or somewhat useful in furthering their work, and almost three-quarters (74 percent) believe that social media is valuable in furthering philanthropic work in general.
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