Following a somewhat lacklustre initial takeup, social media usage is very much on the rise in Germany, with all the top networks representing themselves well, albeit to different degrees.
Indeed, a recent study by researchers at Tomorrow Focus Media revealed that 82.7 percent of Germany internet users are now active on Facebook, placing the social network far ahead of second-placed YouTube (51.8 percent), Google+ (27.8 percent) and Twitter, which is favoured by slightly more than one in five users (21.9 percent).
Twitter’s number might seem low, but just 16 percent of U.S. adults use Twitter, so, population differences aside, it’s faring quite well in Germany.
- 46% Of UK YouTubers are on Twitter [STUDY]
- Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY]
- Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]
- American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]