Why is it that some businesses on social media seem to effortlessly command a large, loyal following of highly-engaged followers and fans, who happily gobble up their product updates and click on (and share) their links, while others are relieved if some social tumbleweed just happens to blow by once or twice a week?
What separates good digital campaigns on social, email and mobile from those that, well, not so good? Pardot surveyed hundreds of digital marketers on the tactics they are using to acquire invested, engaged audiences across their digital channels, and have published the findings in this infographic, which contains a wealth of statistics, data and tips.
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