The history of marketing goes back a long way – probably further than you thought.
In 1450, Johannes Gutenberg invented the printing press and his metal movable type would ultimately lead to the mass-production of flyers and brochures. Magazines emerged in the 1730s, and the first paid advertisement appeared in France in 1836.
Marketing posters on private property were banned in London in 1839, and it wasn’t until 1867 that the earliest recorded billboard rentals appeared. In 1922, radio advertising commenced, with TV making its debut in 1941. Telemarketing in the 1950s led to desktop publishing in the 1980s. Modern search engines started appearing in the mid-1990s, with Google making its debut in 1998.
MySpace and LinkedIn emerged in 2003, Facebook in 2004 and Twitter in 2006. And with the enormous success of the iPhone and iPad, mobile marketing began to make serious waves just a few years ago.
So, here’s the big question: what’s next?
We’ll have to be a little patient for the answer to that, but in the meantime here’s a fascinating infographic from Avalaunch Media that takes a closer look at the history of marketing channels.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]