The holiday season is upon us, and, if you’re a brand using social media to raise awareness and drive sales of products and services, now would seem like the perfect time to capitalise on all that good, Christmas spirit and show off your firm under that glorious Yuletide light.
But hold on.
Before you go ahead and publish that hilarious office party photograph, take a moment to think about the possible negatives, which range somewhere from “that was a bit silly” to “I understand… can I still count on you for a reference?”
This infographic from UberVU presents a handy (somewhat tongue-in-cheek) flowchart that help you decide whether that social media post is right – or totally and utterly wrong – for the holiday season.
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