AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

How Do Hospitals Use Social Media? [INFOGRAPHIC]

Social media has rapidly integrated itself into almost every business across every industry in virtually every country around the world, but adoption has been slower in sectors where absolute transparency is important but also carries a significant amount of risk, particularly when it comes to the moderation of what can be damaging public opinion.

Slowly but surely, hospitals have started to become aware of the benefits of social media, and patients are increasingly using these tools to communicate with doctors and other healthcare professionals. While the U.S. leads the way, the use of these channels in and by hospitals in Western Europe has grown significantly over the last 2-3 years, and Twitter is especially popular in the United Kingdom, Netherlands and Norway.

This infographic takes a closer look at the state of social media in Western European hospitals.

(Source: Journal Of Medical Internet Research. Medical button image via Shutterstock.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!