Twitter is truly a global phenomenon. From its humble beginnings in the heart of San Francisco, Twitter is now being used in nearly every country around the world.
African Twitter users are just as Twitter-obsessed as their global counterparts, and a new study shows where the most eager tweeters live across the continent.
Communication company Portland conducted an in-depth study of African Twitter use in their second How Africa Tweets report.
The first report from 2012 analyzed over 11.5 million tweets and found that 44 percent came from South Africa, with 57 percent being sent via mobile.
This report digs deeper into Twitter usage across the continent, uncovering which cities are the most active, what languages are used most frequently, and what issues drive the majority of the Twitter-based conversations.
Here are some findings from the fourth quarter of 2013:
- Johannesburg is the most active African city on Twitter, with 344,215 tweets
- Nairobi is the most active city on Twitter in East Africa, with 123,078 tweets
- English, French and Arabis are the most common languages on Twitter, accounting for 75.5% of tweets sent
- Nelson Mandela’s death on December 5th prompted the highest volume of activity
Take a look at the below map of 24 hours of tweets from Africa, to visualize where Twitter users are most active across the continent:
- Push Notifications Drive Mobile App Growth (+60% for Social Networking Apps) [STUDY]
- 70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]