No, of course it wasn’t. That is, unless it was the world’s nicest hacker who done the evil deed.

These two tweets were posted back-to-back, about a couple of hours apart. When I first read the reports of Kardashian’s dilemma, I instinctively wondered if she’d had another one of those tapes ‘stolen’, and was using the old hacker excuse to cover it up. Sure, one or two celebrity Twitter accounts have been genuinely exploited, but it’s hard not to be sceptical. And with good reason. Ultimately, it seems likely that she just made a mistake.

Or did she? Kim’s tweet got a lot of coverage. And isn’t that really the point? In today’s celebrity-obsessed world, pretty much any tweet is a good tweet, especially for those individuals who are fortunate enough to be famous simply for being famous.

And Twitter is no different. In fact, it might actually be a little better, as it effectively allows celebrities to write their own PR. Which, however which way you want to look at it, and irrespective of what actually happened, is exactly what Kim did.