The leading investor in this round of funding is Kleiner Perkins. You might remember that they were also the lead investor in Twitter when the company closed its $200M round of funding in mid-December.
Aside from the shared investor, Klout and Twitter also share an office building in San Francisco. Although nothing has been revealed, these areas of overlap between the two companies might mean we’ll see more Klout integration within Twitter sometime in the future.
According to the Klout blog, other investors in Klout this round include Greycoft Partners and angel investors ff Asset Management, Paige Craig, Howard Lindzon and others.
Joe Fernandez, CEO and co-founder of Klout, says that the new funding will expand Klout’s Influence scores:
“We intend to invest heavily in increasing the performance of our system to deliver the accuracy, clarity and actionability commensurate with being the standard for influence. To do so, we will need to greatly expand the number of services that are analyzed in calculating the Klout Score and provide a much richer consumer experience.”
This $8.5 million investment brings Klout’s total funding to over $10 million.