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How Are LGBT Consumers Engaging With Digital, Social Brands (And Their Ads)? [STUDY]

Lesbian, gay, bisexual and transgender (LGBT) internet users are a highly-engaged demographic on social media, particularly when interacting with social marketing channels and digital ads, reveals a new study as reported by eMarketer.

The 7th Annual LGBT Community Survey by Community Marketing Inc. (CMI) discovered that four out of ten gay, lesbian and bisexual men and women had Liked a brand page on Facebook, and more than one in ten (12 percent) had shared or retweeted a commercial ad or announcement.

Clicking on Facebook ads and checking in at businesses were also popular pursuits amongst respondents.

Conversely, more than one quarter (27 percent) of gay and bisexual men and 31% of lesbian and bisexual women had engaged with no online marketing tools whatsoever.

(LGBT image via Shutterstock.)

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