Did you know that recent data showed that 90 percent of marketers are now using social media channels such as Twitter and Facebook for their business, and 93 percent of those rated these tools as “important”?

Brands of all sizes are now leveraging online communities to generate business exposure, increase website traffic and even improve search rankings, but what about sales?

Less than half of all marketers surveyed (43 percent) noted an improvement in sales courtesy of their social media campaigns. However, experience does improve results – 72 percent of marketers who have worked in social media for three or more years said that they had seen a direct boost in turnover.

Moreover, 91 percent of experienced marketers said that social media had improved website traffic, and 79 percent said that it had helped to generate more quality leads.

This infographic from Pagemodo takes a closer look at how marketers are using social media successfully.

(Source: Pagemodo. Social media image via Shutterstock.)