As a marketer, which trends are you anticipating in 2014?
How about this: the consumer becomes the new content marketer, as brands start to aggregate photos and video from consumers and repurpose them for their own campaigns.
Brands are also likely to tighter weave a social layer across their traditional advertising, especially across platforms such as TV. The divide between email and social will further narrow, and social commerce will take a huge leap forward as more purchases are driven from Facebook and Twitter.
Finally, brands will start to run more social campaigns, both to stay competitive and to consistently engage a larger, increasingly diverse audience. This visual from Offerpop proposes 5 marketing predictions for 2014.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]