AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

5 Social Media Marketing Predictions For 2014 [INFOGRAPHIC]

As a marketer, which trends are you anticipating in 2014?

How about this: the consumer becomes the new content marketer, as brands start to aggregate photos and video from consumers and repurpose them for their own campaigns.

Brands are also likely to tighter weave a social layer across their traditional advertising, especially across platforms such as TV. The divide between email and social will further narrow, and social commerce will take a huge leap forward as more purchases are driven from Facebook and Twitter.

Finally, brands will start to run more social campaigns, both to stay competitive and to consistently engage a larger, increasingly diverse audience. This visual from Offerpop proposes 5 marketing predictions for 2014.

5 Marketing Predictions For 2014 [INFOGRAPHIC]

(Source: Offerpop. Social media image: Jason A. Howie via Flickr.)

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!