AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

Did you know that almost eight in ten (78 percent) of consumers say that the posts made by the brands they follow on platforms such as Twitter and Facebook influence their purchases?

81 percent say that posts by their friends on social channels influence their buying decisions, and a whopping 83 percent of 18-24 year-olds say that they consult at least one social platform before making a fashion purchase.

Mobile, too, is become a huge influence on consumer behaviour – 66 percent of those who shop online more than twice per week say that they would be more inclined to shop at a brick and mortar store if they offered mobile checkout facilities, and more than half (54 percent) use their handsets to check and compare prices.

This infographic from CMSWire presents some revealing statistics on how mobile and social are changing consumer behaviour.

How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

(Source: CMSWire. Social mobile image via Shutterstock.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!