Did you know that almost eight in ten (78 percent) of consumers say that the posts made by the brands they follow on platforms such as Twitter and Facebook influence their purchases?
81 percent say that posts by their friends on social channels influence their buying decisions, and a whopping 83 percent of 18-24 year-olds say that they consult at least one social platform before making a fashion purchase.
Mobile, too, is become a huge influence on consumer behaviour – 66 percent of those who shop online more than twice per week say that they would be more inclined to shop at a brick and mortar store if they offered mobile checkout facilities, and more than half (54 percent) use their handsets to check and compare prices.
This infographic from CMSWire presents some revealing statistics on how mobile and social are changing consumer behaviour.
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