Society is more connected than ever before, and, subsequently (and certainly in the West), we have become increasingly reliant on immediacy, with smartphones and other mobile devices giving us 24/7, instant-access to the internet and social media platforms such as Twitter and Facebook.
Socially savvy businesses have been quick to catch on, particularly in the restaurant, food and hospitality space. But which brands are leading the way?
This infographic takes a closer look at the key mobile social consumer trends of 2012, identifying which brands are best utilising the mobile and social landscape for consumer engagement.
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