When you watch TV, do you also have your smartphone out? Or maybe your laptop?
When you’re browsing the Internet on your computer, do you also have your cellphone nearby to answer text messages or check an app?
You’re far from alone. According to an infographic created by Uberflip, there has been a steep rise in multi-screen multi-tasking of late.
A full 81% of Americans use a smartphone and watch TV simultaneously. And Twitter is the biggest driver of social TV, with 33% of users tweeting about it last June.
Check out more insights on multitasking in the digital age:
- Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]
- What we Learned About Social Media in 2014 [INFOGRAPHIC]
- How Accurate Were 2014’s Social Marketing Predictions? [INFOGRAPHIC]
- Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]