Joking aside, there’s a lot of value in this statement.
Twitter is a fantastic way to meet new people. It carefully opens some doors and flat-out knocks down others. You can connect and liaise with clients, colleagues, friends, family, fans, customers (new and old) and, yes, even complete strangers.
You can use the platform for marketing, sales, customer support and after service, or simply to be helpful.
But if you’re doing all this at the expense of the rest of your life then it isn’t social. It’s an addiction.
Apply that same drive and dedication to your offline relationships – professional and personal – and everybody wins.
Find the balance.
(Hat tip: Sickipedia.)
- Twitter's Big (And Untapped) Opportunity With B2B Marketers
- Twitter's Most Powerful Advertising Feature (That You're Not Using)
- Three Brand Fails That Prove Auto-Replies On Twitter Are A Bad Idea
- Would You Want To Follow Someone With A Handshake?