By Shea Bennett on December 18, 2014 9:00 AM
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So you want to use social media to promote your business, products and services?
Smart play. But for best results on social you need clear objectives and an organised, winning strategy. You need a plan. And you need to do the work.
More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric.
This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.
Twitter CEO Dick Costolo’s family trust began unloading their Twitter stock last month, selling 283,460 shares in two separate transactions on November 3rd and November 17th.
On December 5th they sold another 141,730 shares, reducing their investment in Twitter to just 25 percent of their original stake.
Now, they’ve sold it all.
Twitter’s relationship with television (and vice versa) is well documented, with fans increasingly taking to the social network to discuss what’s happening on their favourite shows (and with their favourite stars) in real time.
Nielsen has released their list of the top 10 most social TV series, specials and sporting events of the past 12 months. Last year Breaking Bad took the top series crown, but who ruled the roost in 2014?