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Email Marketing Six Times More Effective Than Social Media, Says Study

Email Marketing Six Times More Effective Than Social Media, Says Study

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.

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6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

Did you know that 77 percent of people follow at least one brand on social media, but that more than half (56 percent) have unfollowed a brand for posting boring or sales-y content?

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Twitter Rallies on Surprise Stock Upgrade

Twitter Rallies on Surprise Stock Upgrade

Twitter (TWTR) rallied more than two percent on the opening today after a surprise upgrade on the stock.

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Social Media Widens (And Narrows) Our Political Views, Says Study

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Your political stance and opinions may change over time depending on who you follow on Twitter and Facebook, suggests a new study.

Equally, and for the same reasons, they might stay exactly the same.

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This Week on #Twitter: Social Media Evolution, #Instagram > Twitter, Top 14 Social Metrics

This Week on #Twitter: Social Media Evolution, #Instagram > Twitter, Top 14 Social Metrics

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a look at the evolution of social media (2004-14), news that Instagram is now bigger than Twitter, the top 14 social media metrics tracked by marketers, a new Netflix “Tweet Me a Reminder” button and a visual that covers the latest social media advertising statistics and trends.

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7 Types of Engagement That Can Get You More Customers on Twitter

7 Types of Engagement That Can Get You More Customers on Twitter

So you’re tweeting spectacular content – stunning pictures, hilarious jokes, industry insights – but you’re not getting any bites. No retweets, no responses, no clicks. What are you doing wrong?

No content strategy is complete without an engagement strategy: a plan for connecting with your followers and other Twitter users in a meaningful way. Here are seven types of engagement that you can incorporate into your strategy to get you more customers on Twitter.

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Twitter Users More Loyal to Brands Than Facebook Users

Twitter Users More Loyal to Brands Than Facebook Users

Have you ever followed a brand on Twitter or Liked their Page on Facebook?

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Social Media Jobs: High 5 Games, Miami Association of Realtors, New York Post

This week, High 5 Games is hiring a mobile account manager, and the Miami Association of Realtors needs a writer and social media specialist. Meanwhile, the New York Post is also on the hunt for a manager of analytics, as well as a social media coordinator. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

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Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Social Media Charter Launched to Help Banks Avoid #Twitter Blunders

New Social Media Charter Launched to Help Banks Avoid #Twitter Blunders

New guidelines which will assist bankers with how to use Twitter and other social networking sites have launched this week in association with the Financial Conduct Authority.

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Dark Social Sharing is Bigger Than #Facebook and #Twitter Combined

Dark Social Sharing is Bigger Than #Facebook and #Twitter Combined

Have you ever copied a link from a website and forwarded it on to a friend via email or text message?

More than nine in ten of us have. Indeed, this “dark social sharing” is so commonplace that it dwarfs sharing on Facebook and Twitter… combined.

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