By Shea Bennett on July 28, 2014 9:00 AM
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Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes news that Pinterest and Tumblr both drive more website traffic than Twitter, a study that reveals just how fast American Airlines responds to customer enquiry tweets, 8 tweets that generate engagement, a look at changes coming to Twitter’s direct messages and a visual that shows that 55 percent of couples used a hashtag during their wedding.
Many small and medium businesses ignore one of the most vital – and useful – aspects of Twitter: the ability to listen.
Listening to customers, competitors and industry leaders doesn’t have to be an expensive proposition that only the “big guys” can afford, nor does it have to be a time-consuming activity that only large teams can handle. Listening on Twitter is as simple as knowing how to search.
How do you drive business sales with Twitter? Well, who better to ask than Twitter themselves, who have put together this nice little video that gives some simple, easy-to-follow tips on how you can use the platform to increase revenue for your brand.
When is the best time to post on social media?
It’s the age-old question that requires quite a bit of experimentation on your part – after all, in this space there is rarely a one-size fits-all solution. But, often what works well in social media is looking at what has worked for other people, trying that on your profile to see if it converts for you.
Politicians have plastered their ads on every medium imaginable, from billboards to TVs – and, of course, 140-character tweets.
A Minneapolis man and his two children were asked to leave a Southwest Airlines flight because of a complaint tweeted during the boarding process.
How to you get more engagement on Twitter?
Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.