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The Majority of all Social Media Users are From Outside the United States [STUDY]

77% of Twitter Users Are From Outside the U.S. [STUDY]

Almost nine in 10 of Twitter’s active users are located outside the United States, reports GlobalWebIndex.

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New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

Twitter’s has had a strong working quid pro quo relationship with the major fashion brands for many years now and you won’t find a better example of this than at the major catwalk events that take place at the fashion capitals of the world throughout the year.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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The Best (And Worst) Airlines According To Twitter [STUDY]

The Best (And Worst) Airlines According To Twitter [STUDY]

Have you ever tweeted about a good or bad experience with a major airline?

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The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

Twitter has revolutionised marketing for brands of all shapes and sizes across almost every industry around the globe – used intelligently, this deceptively simplistic microblogging platform can raise awareness of products and services, drive website footfall and generate leads.

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29% use Twitter in Ireland (Facebook: 61%, Snapchat: 22%, Instagram: 18%, Tinder: 6%, Vine: 4%)

29% use Twitter in Ireland (Facebook: 61%, Instagram: 18%, Snapchat: 22%, Tinder: 6%, Vine: 4%)

Almost one in three internet users in Ireland have an account on Twitter, which ranks as the number two social network in the country, reveals a new study.

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Twitter Raises $1.8 Billion After Strong Demand for Notes

Twitter Raises $1.8 Billion After Strong Demand for Notes

Twitter has raised $1.8 billion in the convertible notes offering it announced last week, slightly more than the $1.5 billion we reported on Friday, after higher than anticipated demand.

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This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that more than 8 in 10 social media shares take place on Facebook, a visual which reveals the best social media platform for your business, a study that finds 79 percent of marketers believe social media is the top channel for B2B, a look at how promoted tweets convert better than any other social ad tool and the launch of Twitter’s new ‘buy’ button.

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Why You Should do a Twitter Audit Today

Why You Should do a Twitter Audit Today

When was the last time you conducted a Twitter audit? If the answer is “never” (or not in recent memory), you should consider doing one today.

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The Social CEO [INFOGRAPHIC]

The Social CEO [INFOGRAPHIC]

Did you know that the average CEO has 3,900 Twitter followers, 630 Facebook friends and 930 LinkedIn connections?

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