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Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]

Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]

Twitter is expected to earn £96.9 million this year in the United Kingdom, of which £90 million will come directly from advertising – more than doubling the company’s ad income from 2013 – reports eMarketer.

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FDA Wants Drug Companies To Tweet Dangerous Side Effects

FDA Wants Drug Companies To Tweet Dangerous Side Effects

The FDA is looking to Twitter for another avenue to educate consumers about the possible dangers of prescription drugs.

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New From Vine: Loop Counts, Milestones

New From Vine: Loop Counts, Milestones

Vine, which was acquired by Twitter in October 2012, launched in January 2013 and became the most-downloaded free app in the iOS App Store three months later, has positioned itself as the de facto short video sharing platform and a favourite amongst socially savvy marketers.

This week Vine has launched Loop Counts, a simple but powerful new feature on the iOS and Android apps that shows how many times fans have looped a video within Vine and in embeds across the web.

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India Now Has More Than 100 Million Social Network Users (With 30% Active On Twitter) [STUDY]

India Now Has More Than 100 Million Social Network Users (With 30% Active On Twitter) [STUDY]

With more than 1.2 billion people India is the world’s second most-populated country (and its most populous democracy), and 243 million of its citizens – about 19 percent of the nation – now use the internet.

And while mobile is far and away India’s most significant digital audience – there are 886 million active mobile subscriptions throughout the country – social media usage, notably on Facebook, Google+ and Twitter, is growing in popularity.

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6 Ways To Engage And Maintain A Loyal Twitter Following

6 Ways To Engage And Maintain A Loyal Twitter Following

As a small brand using Twitter to raise awareness of your products and services, how do you engage customers and maintain a loyal, engaged following?

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Twitter And Bing Extend Partnership, Create Searchable Profiles And Hashtags

Twitter And Bing Extend Partnership, Create Searchable Profiles And Hashtags

Bing is vying to become the supreme Twitter search tool, and it definitely has a leg up on its rival Google. In a recent announcement, Bing unveiled new ways to search Twitter hashtags, profiles and celebrity news via its search engine.

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Former Goldman Sachs Exec Anthony Noto Is Twitter’s New CFO

Former Goldman Sachs Exec Anthony Noto Is Twitter's New CFO

Twitter has named Anthony Noto, previously of Goldman Sachs, as it’s new Chief Financial Officer (CFO).

Mike Gupta, Twitter’s former CFO, has been named senior vice president of strategic investments.

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Twitter’s Latest Experiment: ‘Buy Now’ Shopping Buttons In Tweets

Twitter's Latest Experiment: 'Buy Now' Shopping Buttons In Tweets

One-click shopping could soon be coming to Twitter via a “buy now” button embedded directly into tweets, allowing users to purchase products directly from the social platform and empowering brands to effectively market their products and services to a targeted audience.

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Twitter Acquires Mobile Retargeting Leader TapCommerce

Twitter Acquires Mobile Retargeting Leader TapCommerce

Twitter has acquired TapCommerce, a leader in mobile retargeting and re-engagement advertising.

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Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

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