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Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users

Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users

As an active Twitter user, my guess is you watch quite a lot of live television.

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How to Drive Traffic With #Twitter Cards (In 4 Easy Steps) [INFOGRAPHIC]

How to Drive Traffic With #Twitter Cards (In 4 Easy Steps) [INFOGRAPHIC]

Since their inception back in 2012, Twitter Cards have proven themselves to be a very effective way for brands and marketers to offer a richer experience to users on Twitter, driving more traffic, leads and conversions.

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The Top 14 Social Media Metrics Tracked by Marketers

The Top 14 Social Media Metrics Tracked by Marketers

Six in 10 U.S. marketers track hits, visits and page views when evaluating the success of their social media campaigns, reveals a new study.

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How Accurate Were 2014’s Social Marketing Predictions? [INFOGRAPHIC]

How Accurate Were 2014’s Social Marketing Predictions? [INFOGRAPHIC]

Pundits love to make big predictions for the year to come, and those working in the world of social media marketing are certainly no exception. So, how did well did they do with their forecasts in 2014?

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With 300 Million Users, #Instagram is Now Bigger Than #Twitter

With 300 Million Users, #Instagram is Now Bigger Than #Twitter

Today, Instagram announced that it now has 300 million active users.

That’s bigger than Twitter.

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New From #Twitter: Tailored Audiences for Mobile Apps

New From #Twitter: Tailored Audiences for Mobile Apps

Twitter’s tailored audience advertising product, which lets advertisers re-target users who have expressed an interest in their brand or products even away from Twitter, launched at the tail-end of last year to some success.

This week Twitter has released tailored audiences for mobile apps, allowing advertisers to target audience segments based on whether they have installed, purchased from or signed up for an app.

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Google Voted Best Place to Work in America (As #Twitter Drops From #1 to Unranked)

Google Voted Best Place to Work in America (As #Twitter Drops From #1 to Unranked)

The winners of the seventh annual Glassdoor 2015 Employees’ Choice Awards have been announced, and Google has been rated as the number one tech firm and the top overall company to work for in the U.S.

Last year Twitter finished first first amongst tech companies in the poll, and second overall. This year, Twitter didn’t even make the top 50.

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Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social media advertising is big business. How big? Total social ad revenue is expected to increase by 194 percent to reach $15 billion by 2018, and more than half of that total will be mobile.

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How Fast Can You Tweet?

How Fast Can You Tweet?

So you think you’re a fast tweeter?

Yeah, yeah. We’ve heard it all before. And while you probably think that your two-thumb high-speed Twitter typing method is setting all sorts of records, the proof, as they say, is very much in the pudding.

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The Evolution of Social Media (2004-14) [INFOGRAPHIC]

The Evolution of Social Media (2004-14) [INFOGRAPHIC]

While the roots of social media can be found in Friendster and Myspace, it’s probably fair to say that social didn’t really start to change the world until Facebook launched in 2004.

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