By Shea Bennett on March 6, 2014 6:00 AM
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How does something “go viral” on Twitter? To an outside observer, it might seem like magic – a small group starts tweeting about something, and all of a sudden it blows up across the entire Twitter-verse, and everyone is talking about that so-ugly-it’s-cute kitten.
But researchers are convinced they can discover how new trends develop – tracking the next “twerk” based on the language we use on Twitter.
2013 was a great year for social media but a somewhat forgettable one for online security, with a series of high-profile software glitches and exploits causing a lot of damage, both in reputations and finances, throughout the year.
The 86th Academy Awards was, by all accounts, a major success, picking up its biggest television audience in a decade and generating a serious amount of buzz across social media – notably Twitter, where a celebrity-packed selfie tweet quickly became the most retweeted tweet of all time.
Indeed, the chatter was so significant on Twitter that tweets about the Oscars were viewed over 3.3 billion times worldwide.
Unless you’ve been living in a cave this past week (AKA, still using Plurk), you’ll be very aware that a celebrity-packed selfie taken during The 86th Academy Awards by actor Bradley Cooper, and shared by Oscars host Ellen Degeneres, has become the most retweeted tweet of all time, with more than 3 million retweets… and counting.
And now, for the first time ever, we can reveal what really happened the moment that photo was taken, as unveiled by The Simpsons.
Katy Perry, who became the first Twitter user to reach 50 million followers in January of this year, continues to reign supreme as the Queen of Twitter, with a lead of more than one million followers over second-placed (and former number one) Justin Bieber, who also reached 50 million followers earlier this month.
The relationship between Twitter and television is important for both parties, even if there’s a bit of a disconnect between the sorts of shows real people are watching in their homes and what they’re actually talking about on social media. For example, The Big Bang Theory gets 20 million viewers week in, week out, but nobody is really talking about it on Twitter.
Conversely, a show like The Walking Dead, which has about half Big Bang’s audience, dominates social discourse, ranking as the top show on Twitter every time it airs.
That is, except this week. Except for the Oscars.