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88% of Companies are Using Social Media for Marketing [STUDY]

88% of Companies are Using Social Media for Marketing [STUDY]

Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study.

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This Week on #Twitter: 10 Secret Twitter Hacks, Twitter Followers on Bing, Social Media Job Mistakes

This Week on #Twitter: 10 Secret Twitter Hacks, Twitter Followers on Bing, Social Media Job Mistakes

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes 10 secret Twitter tips, tricks and hacks (that you probably don’t know), news that Bing searches are now showing brand Twitter followers in ads, 6 social media mistakes that might be costing you a job, a look at how recruiters are using social networks plus the latest key statistics, facts and figures for Twitter and Facebook.

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How to Build a Unique Visual Brand on Twitter

How to Build a Unique Visual Brand on Twitter

How much thought do you give to the images you share on Twitter? When was the last time you refreshed your cover photo? The images you use on Twitter go a long way in building your brand – whether personal or professional – and we’ve got some tips for making yours stand out from the crowd.

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Twitpic Closing Down October 25th After Acquisition False Alarm

Twitpic Closing Down October 25th After Acquisition False Alarm

In early September Twitpic announced that it had decided to shutdown after a trademark conflict with Twitter.

Two weeks later the company tweeted that it would “live on”, reporting that it had been acquired. The mystery buyer was never unveiled.

Yesterday, Twitpic tweeted that it is now, definitely, shutting down, after the acquisition turned out to be a false alarm.

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Social Media Jobs: genConnect, Style.com, LeadDog Marketing Group

This week, genConnect is hiring an editor/social media manager, while Style.com needs a contributor network editor. LeadDog Marketing Group is seeking a social media director, and GlobeOne is on the hunt for a social media manager/content editor-in-chief. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

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Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Twitter’s New Audio Cards Let You Play Music in Your Timeline

Twitter's New Audio Cards Let You Play Music in Your Timeline

Twitter Cards let users extend the size of a tweet (which is otherwise limited to 140 characters) by attaching larger photos, videos, lead generation tools and other media “experiences”. Cards can provide a nice uptick to engagement and clicks, and they’ve had a good overall response from marketers and brands.

This week Twitter announced the Audio Card, which will let users listen to music directly on Twitter.

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Recommended Tweets From Profiles You Don’t Follow Will Now Appear in Everyone’s Timeline

Recommended Tweets From Profiles You Don't Follow Will Now Appear in Everyone's Timeline

Twitter loves to experiment with new features and tools. Many of these add-ons never make it out of the beta stage, and are only ever shown to a small subset of users who test the functionality while Twitter measures the response. Sometimes, however, these experiments go on to become core features.

Remember the stink that was caused when Twitter started showing favorites and other tweets in timelines from people that weren’t being followed? Good news! That’s now a permanent feature.

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Want The Lights to Blink When You’re Mentioned on #Twitter? Now You Can (And More) With #IFTTT

Want The Lights to Blink When You're Mentioned on #Twitter? Now You Can (And More) With #IFTTT

IFTTT (which is short for “IF This Then That”, and is pronounced like “Gift”, without the “G”) is a super-useful web-based service that lets users aggregate content from a number of different web applications to create simple conditional statements known as “Recipes”.

These Recipes perform a set of actions (known as “triggers”) that you decide based on select criteria. For example, you could configure a Recipe on IFTTT to automatically post the same update to your Facebook Page when you use a specific hashtag on Twitter.

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6 Social Media Mistakes That Are Costing You a Job

6 Social Media Mistakes That Are Costing You a Job

Earlier today we looked a new study from Jobvite, which found that 73 percent of recruiters plan to increase their investment in social media.

The survey also revealed another interesting tidbit: 93 percent of recruiters review a candidate’s social media accounts being a hiring decision, with 61 percent reconsidering an applicant because of something negative on their profile.

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73% of Recruiters Spending More On Social Networks [STUDY]

73% of Recruiters Spending More On Social Networks [STUDY]

Seven in 10 recruiters expect competition to increase in 2015 – accordingly, almost three-quarters (73 percent) plan to invest more in recruitment via social media, which has revolutionised the way that the industry works.

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