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Autoplay Videos Might be Coming to #Twitter

Autoplay Videos Might be Coming to Twitter

Twitter is considering making videos shared on the platform play automatically in an effort to keep pace with Google and Facebook, reports Adweek.

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Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]

Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

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91% of B2B Marketers Use Social Media During Events

91% of B2B Marketers use Social Media During Events

So you’re launching a business to business (B2B) event – what’s the best way to promote it?

Cold calling, radio, TV, traditional ads and paid search are all used by every B2B marketer in the run-up to their show. But after that social media takes over.

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The Biggest TV Shows of 2014 (According to #Twitter)

The Biggest TV Shows of 2014 (According to #Twitter)

Twitter’s relationship with television (and vice versa) is well documented, with fans increasingly taking to the social network to discuss what’s happening on their favourite shows (and with their favourite stars) in real time.

Nielsen has released their list of the top 10 most social TV series, specials and sporting events of the past 12 months. Last year Breaking Bad took the top series crown, but who ruled the roost in 2014?

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Email Marketing Six Times More Effective Than Social Media, Says Study

Email Marketing Six Times More Effective Than Social Media, Says Study

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.

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6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

Did you know that 77 percent of people follow at least one brand on social media, but that more than half (56 percent) have unfollowed a brand for posting boring or sales-y content?

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Twitter Rallies on Surprise Stock Upgrade

Twitter Rallies on Surprise Stock Upgrade

Twitter (TWTR) rallied more than two percent on the opening today after a surprise upgrade on the stock.

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Social Media Widens (And Narrows) Our Political Views, Says Study

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Your political stance and opinions may change over time depending on who you follow on Twitter and Facebook, suggests a new study.

Equally, and for the same reasons, they might stay exactly the same.

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This Week on #Twitter: Social Media Evolution, #Instagram > Twitter, Top 14 Social Metrics

This Week on #Twitter: Social Media Evolution, #Instagram > Twitter, Top 14 Social Metrics

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a look at the evolution of social media (2004-14), news that Instagram is now bigger than Twitter, the top 14 social media metrics tracked by marketers, a new Netflix “Tweet Me a Reminder” button and a visual that covers the latest social media advertising statistics and trends.

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7 Types of Engagement That Can Get You More Customers on Twitter

7 Types of Engagement That Can Get You More Customers on Twitter

So you’re tweeting spectacular content – stunning pictures, hilarious jokes, industry insights – but you’re not getting any bites. No retweets, no responses, no clicks. What are you doing wrong?

No content strategy is complete without an engagement strategy: a plan for connecting with your followers and other Twitter users in a meaningful way. Here are seven types of engagement that you can incorporate into your strategy to get you more customers on Twitter.

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