By Shea Bennett on July 15, 2014 9:00 AM
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Novelist David Mitchell, the award-winning author of Cloud Atlas, is tweeting a new short story set in the universe of his upcoming book, Bone Clock.
After 64 matches Germany has been declared the winner of the 2014 World Cup, edging Argentina 1-0 in extra time in a close final.
Twitter’s analytics suite has always been fairly limited but a huge update from the company on Friday gives advertisers a veritable smorgasbord of data to help them better understand their tweet activity, including impressions, engagement, link clicks, retweets and more.
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes news that FIFA doesn’t want to see the World Cup in your Twitter avatar, tips on how to generate leads with social media, a brief history of the selfie (1839-2014), a four-year jail term for the @BurgerKing Twitter hacker and why your tweets probably aren’t being indexed by Google.
Most likely, one of the reasons you’re on Twitter is because of your customers. Businesses have taken to Twitter in droves to nurture existing customer relationships, attract new customers, field customer questions and complaints, and generally build a presence in their customers’ minds.
However, all of this interaction with your customers can leave you vulnerable to the prying eyes of your competitors. With a few quick clicks and some search know-how, competitors can see who your top customers are, and even your strategy for interacting with them.
Back in March we looked at data that tracked tweets openly talking about alcohol, as well as weed, LSD, cocaine and methamphetamine, across Twitter. The numbers were pretty insane.
Taking this a step further, DrugAbuse.com have analyzed 451,484 vice-related tweets across the U.S. to identify the “vice capitals” of America and, surprise, surprise, it’s Las Vegas that leads the way.
How much money does the world of e-commerce generate every 30 seconds?
More than $1.2 million.
Let’s think about that number for a second. One point two million dollars, every half a minute.