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Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]

Managing Social Media Out Of Hours Is The Biggest Challenge For Marketers, Says Poll [STUDY]

Here’s the thing: social media never sleeps. Once you open those floodgates, it’s a 24/7/365 relationship. This is very true for brands, particularly those that have a global presence. And it presents a unique kind of problem.

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How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

Did you know that studies have shown that tweets with hashtags generate up to double the engagement rate?

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Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC]

Twitter Grew Faster Than Any Other Social Network In 2014 Q1 [INFOGRAPHIC]

The first quarter of 2014 was all about Twitter.

According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.

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Tablets, Mobile, Internet And Social Media – Raising The Digital Generation [INFOGRAPHIC]

Tablets, Mobile, Internet And Social Media - Raising The Digital Generation [INFOGRAPHIC]

Did you know that 51 percent of households with a 3-15 year-old have a tablet computer?

What if I told you that more than a quarter of children aged 5-15 use a mobile phone to access the internet, that 19 percent of 12-15 year-olds have made a video that they have shared online and that the average teenage has 272 friends across their social media profiles… 78 of whom they’ve never even met?

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How Big Was The Game Of Thrones Season 4 Premier On Twitter And Facebook? [STATS]

How Big Was The Game Of Thrones Season 4 Premier On Twitter And Facebook? [STATS]

Did you watch “Two Swords”, the first episode of the much-anticipated season 4 of Game Of Thrones?

You’re certainly not alone. Screened as a simulcast across both the U.S. and UK, the show broke the viewership record for Thrones with more than 8 million tuning in. And that buzz quickly moved to Twitter and Facebook.

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Harvard Rated Most Social University In The U.S. [INFOGRAPHIC]

Harvard Rated Most Social University In The U.S. [INFOGRAPHIC]

In less than a decade social media has revolutionised many industries, and educational establishments around the world – most notably in the U.S. – have been quick to adopt these tools as part of their marketing strategy. But which school is delivering the best work?

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Twitter Ads Get More Clicks Than Facebook [STUDY]

Twitter Ads Get More Clicks Than Facebook [STUDY]

In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates.

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10 Tips To Manage Your Social Media Presence [INFOGRAPHIC]

10 Tips To Manage Your Social Media Presence [INFOGRAPHIC]

Social media has a range of benefits for users, particularly if you carefully manage your profile and ensure that, at all times, the best version of you is on display.

After all, the things that you say and do on Twitter and Facebook are visible to others, including employers (current and potential). Say the wrong thing at the wrong time and that big promotion or job offer can so easily disappear. So, have you really taken the time to mind your social footprint?

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Steven W. Korn On How Social Networks Have Transformed News Media

By Carly Fiske

Steven W. Korn asserts that the internet and social media networks have transformed the way we share, read and search for news. This has sparked plenty of worried speculation that all news might downgrade to the level of cat pictures and Instagram selfies one day, but fortunately it’s not that simple.

Korn suggests that what has really changed is the way we access news, rather than the content of the news itself.

As the former Vice Chairman and Chief Operating Officer of CNN, Steven W. Korn has been observing the evolution of news in both his personal and professional life. Korn suggests that the changing trends can especially be observed among young people, many of whom use their smartphone to read the news rather than picking up the morning paper. Read more

Twitter Launches Facebook-A-Like Redesign In The Continuing Search For New Users

Twitter Launches Facebook-A-Like Redesign In The Continuing Search For New Users

Today Twitter has announced a radical redesign of profiles that the company hopes will help them both attract and retain new users to the service.

While Facebook-like in styling, the new Twitter profiles are significantly slicker in both look and feel than they’ve ever been before, with a greater emphasis being made on photos and popular tweets.

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