By Shea Bennett on April 10, 2014 12:00 PM
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Did you know that studies have shown that tweets with hashtags generate up to double the engagement rate?
The first quarter of 2014 was all about Twitter.
According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.
Did you know that 51 percent of households with a 3-15 year-old have a tablet computer?
What if I told you that more than a quarter of children aged 5-15 use a mobile phone to access the internet, that 19 percent of 12-15 year-olds have made a video that they have shared online and that the average teenage has 272 friends across their social media profiles… 78 of whom they’ve never even met?
Did you watch “Two Swords”, the first episode of the much-anticipated season 4 of Game Of Thrones?
You’re certainly not alone. Screened as a simulcast across both the U.S. and UK, the show broke the viewership record for Thrones with more than 8 million tuning in. And that buzz quickly moved to Twitter and Facebook.
In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates.
Today Twitter has announced a radical redesign of profiles that the company hopes will help them both attract and retain new users to the service.
While Facebook-like in styling, the new Twitter profiles are significantly slicker in both look and feel than they’ve ever been before, with a greater emphasis being made on photos and popular tweets.