Did you know that Promoted Tweets that include a photo generate engagement rates 306 percent higher than text-only tweets?
This Week on #Twitter: 40 Million Never See Twitter Ads, Social Media Multitasking, Twitter Shopping
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes news that 14 percent use third party apps for Twitter (which means 40 million never see ads), a study that reveals that 52 percent of social networkers use two or more platforms, another clue that Twitter shopping could be coming soon, Puma’s “flock to unlock” program and Twitter’s latest experiment: showing you tweets from accounts your friends follow.
If you have no clue why some of your tweets get dozens of clicks, retweets and replies while others seem to fall on deaf ears, you might want to try a more scientific approach.
Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.
That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans (and tweets). But which teams are faring best?
Did you know that more selfies are shared on Facebook, WhatsApp and Twitter than on Instagram or Snapchat?
Yep. Almost half of all selfies are published to Facebook, and about one in 10 are sent to Twitter. And with more than a million selfies taken every day*, how will you make yours stand out?
Twitter’s advertising suite launched back in 2010 and its flagship Promoted Accounts and Promoted Tweets products have become an effective way for brands of all shapes and sizes to grow an audience and boost engagement to generate leads, website traffic and conversions.