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An Anecdotal Example Of How Promoted Trends Can Lead To Sales On Twitter

Two weeks ago I logged in to Twitter.com and went about my business, paying a very casual glance at the Trends box (as I usually do). I happened to notice that the promoted trend/tweet for that day was for something called #themechanic. I didn’t know what that was, so I clicked on it.

Turns out The Mechanic was a new action movie starring Jason Statham. I’m a big fan of Statham’s, and a sucker for the 80s-style post pub movies (The Transporter, Crank etc) he bangs out seemingly every other month. But The Mechanic had somehow escaped my radar. The promoted trend changed all that, as it led me to watch the trailer, and suddenly the film was very much on my ‘to do’ list. Sure, there’s every chance I would have found out about this in a different way, but Twitter planted a seed.

I saw The Mechanic yesterday. Loved it. Job done, Twitter, job done. Isn’t that what it’s all about?

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