What makes shoppers reach for their wallets and part with their hard-earned cash?
We might be inclined to think that it’s as simple as an attractive price or a case of need, but the process of buying products is complex and made of many different variables, each of which can push the customer in a totally different direction – and right into the arms of your competitor.
Psychologists have identified six elements that are visible in shoppers:
- Social proof (what are others doing?)
- Authority (reviews and expertise)
- Scarcity (less is more)
- Like (emulate the people that you like)
- Consistency (stick with brands you trust)
- Reciprocity (pay it forward)
Each of these steps plays a key part in helping customers make purchases – by recognizing these stages, brands and retailers can implement changes to provide a more tailored shopping experience, leading to higher sales and greater customer satisfaction.
This infographic from Tabjuice takes a closer look at the psychology of social commerce.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]