As a small business owner, are you investing more of your time in social media?
You’re not alone, as new data has revealed that almost three-quarters of small and medium-sized businesses (SMBs) have increased the time they spend using social media for marketing purposes, with less than one in 10 cutting back.
Just 8.1 percent of respondents to a Social Media Marketing University poll stated that they were investing less time in social media marketing now versus the previous year. Conversely, 73.8 percent were investing more time, with 14 percent maintaining previous levels.
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]